Player Markets Widget

Some of the most exciting betting opportunities revolve around individual players—but players often need to navigate deep into event pages to find them.

The Player Markets Widget changes that by surfacing recommended player scoring markets directly on high-traffic pages such as the Homepage and custom CMS pages. Instead of waiting for users to discover player bets, the widget brings the most relevant opportunities to them, making it easier to engage with football events before they even open a match.

Powered by intelligent content selection, the widget automatically showcases the most compelling player markets based on live event availability and recommendation logic.

Why It Matters

Player markets have become one of the fastest-growing betting categories in football. Making these markets more visible helps both players and operators.

For players, the widget offers:

• Quick access to popular player scoring markets;
• Easier discovery of star players and top betting opportunities;
• Direct navigation to the relevant event page;
• Continuously updated odds and availability.

For operators, it delivers:

• Greater visibility for high-value player markets;
• Increased traffic to event pages;
• Dynamic content without manual maintenance;
• Flexible placement across the CMS.

The result is a more engaging homepage experience that encourages players to explore football markets beyond traditional match outcomes.

Intelligent Content Selection

Unlike manually curated promotional widgets, the Player Markets Widget continuously builds its content automatically.

The system scans available football events and selects only those that include eligible player scoring markets.

Selection is based on several recommendation factors, including:

• Featured football tournaments;
• Event status (live or upcoming);
• Player market availability;
• Market odds.

Because recommendations are generated dynamically, the widget always reflects current event availability without requiring manual updates.

Built-In Content Diversification

Showing the same match or player repeatedly quickly reduces engagement.

To prevent this, the widget includes an internal diversification engine that balances content across multiple events and competitions.

Rather than simply displaying the highest odds, the widget intelligently distributes player cards to:

• Showcase players from multiple matches;
• Increase tournament variety;
• Avoid overloading the carousel with a single event;
• Keep recommendations fresh throughout the day.

As a result:

• Different matches may contribute different numbers of player cards;
• Live and upcoming matches can appear together;
• Recommendations remain varied even during busy football schedules.

This creates a more interesting browsing experience while exposing players to a wider range of betting opportunities.

Supported Player Markets

The widget currently highlights the most popular player scoring markets, including:

• Player to score a goal;
• Player to score 2+ goals;
• Player to score 3+ goals.

As market availability changes throughout the day, displayed selections are updated automatically.

Always Up to Date

Football never stands still, and neither does the widget.

The Player Markets Widget continuously refreshes its content based on:

• Event availability;
• Market availability;
• Live odds updates;
• Recommendation priority.

If a market is suspended or an event finishes, the widget automatically replaces it with another eligible recommendation.

This ensures players always see relevant betting opportunities without requiring manual intervention.

Seamless Navigation

Each player card acts as a direct entry point into the betting experience.

With a single click, users are taken to the corresponding event page, where they can immediately view and place bets on the selected player market.

This streamlined journey reduces the number of steps between discovering a betting opportunity and placing a wager.

Flexible CMS Placement

The Player Markets Widget can be added to any supported non-context page, including:

• Homepage;
• Custom CMS pages;
• Other widget-enabled landing pages.

Because placement is fully managed through the CMS, operators can easily position the widget wherever player engagement is highest, adapting layouts for seasonal campaigns, major tournaments, or promotional pages.

Built for Football Fans

The Player Markets Widget is currently available for:

• Desktop Web;
• Mobile Web.

Its responsive horizontal carousel adapts naturally to different screen sizes, providing a consistent browsing experience across devices.

Turn Discovery Into Engagement

The Player Markets Widget brings one of football's most exciting betting categories directly to the pages players visit most.

By combining automated recommendations, intelligent content diversification, real-time market updates, and seamless navigation, it transforms passive browsing into active betting opportunities.

For operators, it's an effortless way to increase the visibility of player markets.

For players, it's a faster, more engaging way to discover the stars—and bet on the moments that matter most.