FreeChips for Live Casino

Live Casino is all about energy, presence, and momentum. But keeping players at the table - and bringing them back - requires more than just great games.

With FreeChips, you can now introduce Slots-style promotional mechanics directly into Live Casino, giving players instant live casino bonuses as incentives to join, stay, and play longer.

Fully integrated into Journey Builder, FreeChips are not just rewards—they’re a configurable, trackable engagement locomotive built around a flexible bonus engine.

Why It Matters

FreeChips unlock a new layer of control over Live Casino engagement.

You can now:

• Increase retention with instant, low-friction incentives;
• Drive DAU and session length by rewarding active play;
• Expand cross-product engagement by moving players from Slots into Live Casino;
• Maximize ROI with precise targeting and measurable performance.

In short, you’re bringing the proven mechanics of promotional bonuses into a format that fits Live Casino perfectly while supporting broader live casino gamification strategies.

How It Works

FreeChips are configured as part of a Journey Builder flow, where they are issued based on player behavior and campaign logic.

At a high level:

• A player meets defined conditions (for example, deposit or activity triggers);
• The FreeChips bonus is issued;
• The player uses chips in eligible Live Casino games;
• The system tracks usage and outcomes.

Behind the scenes, the system manages the full bonus lifecycle, including:

• Issuance;
• Usage;
• Expiration;
• Completion status.

As described in the activity flow (page 6), outcomes are clearly tracked:

• Used – chips were successfully played;
• Expired – not used within the allowed timeframe;
• Not complied – player didn’t meet the required conditions.

This gives operators full visibility into how each campaign performs and creates a measurable framework for bonus campaigns.

Built for Live Casino (Not Just Adapted)

Unlike traditional Free Spins, FreeChips are specifically designed for Live Casino gameplay.

As highlighted in the configuration (page 6):

When selecting Live Casino, bonuses are issued as FreeChips instead of Free Spins.

This means:

• Chips can be used directly at Live tables;
• The experience feels native to Live Casino;
• No need to adapt slot-based mechanics.

This configuration creates a dedicated live casino bonus engine instead of relying on slot-focused mechanics repurposed for table gameplay.

Full Control over Campaign Logic

FreeChips are highly configurable, allowing you to fine-tune every aspect of the promotion.

You can define:

• Game and provider – select specific Live Casino tables or providers;
• Chip value – set the amount per chip;
• Number of chips – control total bonus volume;
• Bet amount rules – ensure alignment with table limits;
• Minimum and maximum bonus amounts;
• Campaign start and end dates;
• Expiration window for usage.

These parameters (see page 7) give you precise control over both cost and player experience through a configurable bonus management system.

Smart Bonus Behavior

FreeChips aren’t just issued—they’re managed intelligently.

Conditional Issuance

Bonuses are only triggered when players meet specific criteria defined in Journey Builder.

Optional Cancellation

You can allow players to manually cancel unused bonuses (page 6), adding flexibility to the experience.

Expiration Logic

Each campaign includes a defined time window:

• When chips can be received;
• How long they remain usable.

This ensures campaigns stay controlled and time-bound while giving operators tighter control over bonus expiration rules.

Seamless Player Experience

From the player’s perspective, everything feels natural:

• FreeChips appear as part of their available bonuses;
• They can immediately use them in Live Casino games;
• No complex activation steps are required.

This low-friction experience is key to driving higher engagement and usage while reducing the risk of overusing generic bonuses that players increasingly ignore.

Visual Integration and Promotion

FreeChips are also integrated into the Promo Lobby and UI, making them visible and easy to access.

Through visual settings (page 7), you can control how the promotion is presented, ensuring it fits your brand, your campaign strategy, and aligns personalized casino bonuses with specific campaign goals and player segments.

Track Everything That Matters

Every FreeChips campaign is fully trackable.

You can monitor:

• Issued bonuses;
• Redemption rates;
• Expiration rates;
• Player participation;
• Campaign performance.

This turns FreeChips into a data-driven marketing tool, not just a promotional gimmick.

Real Use Cases

FreeChips open up a wide range of campaign possibilities:

Bring Slots Players into Live Casino

Offer FreeChips to players who primarily play Slots, encouraging them to try Live tables.

Reward Deposits

Trigger FreeChips after a successful deposit to drive immediate engagement.

Re-engage Inactive Players

Send targeted FreeChips offers to bring players back.

Boost Specific Tables

Promote particular providers or games with focused campaigns.

These use cases support broader live casino bonus strategies designed around player movement, engagement timing, and campaign targeting.

From Bonus to Strategy

FreeChips are more than a feature - they’re a strategic tool.

By combining:

• Journey-based triggers;
• Flexible configuration;
• Native Live Casino integration;
• Full analytics.

You get a system that doesn’t just distribute bonuses - it drives behavior through configurable automated bonuses and measurable engagement logic.

And in Live Casino, where timing and engagement matter most, that can make all the difference.