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In today's sportsbook landscape, price matters.
The most valuable bettors compare odds across multiple operators and consistently gravitate toward brands that offer the strongest value. But matching market-leading prices often means sacrificing margin and exposing your main markets to increased risk.
Enhanced Prices solves this challenge by creating a dedicated low-margin market that operates independently from the standard sportsbook line.
Built specifically for major events such as the FIFA World Cup 2026, Enhanced Prices allows operators to offer highly competitive odds while maintaining full control over exposure, profitability, and promotional compatibility.
Enhanced Prices is not simply another promotion.
It is a strategic pricing tool designed to help operators:
Rather than reducing margins across the entire sportsbook, operators can selectively offer premium pricing on specific events while keeping the main line untouched.
Think of Enhanced Prices as a dedicated high-speed lane running parallel to your standard sportsbook offering.
Instead of modifying the existing Full Time Result market, the system creates a separate 1x2 market with significantly lower margins.
This architecture delivers several advantages:
The main market continues operating normally while Enhanced Prices targets value-driven bettors looking for the best available odds.
The Enhanced Prices Market (EPM) is built as a standalone market type with its own business rules and lifecycle.
The market uses significantly lower margins than standard Full Time Result markets.
For example:
| Tournament | Standard Margin | Enhanced Prices Margin |
| FIFA World Cup | 5.0% | 3.0% |
| UEFA Champions League | 5.0% | 3.0% |
| English Premier League | 5.0% | 3.0% |
| Bundesliga | 5.5% | 3.5% |
This allows operators to offer noticeably stronger odds on high-profile events without impacting the broader sportsbook offering.
Risk management is completely isolated.
Enhanced Prices markets maintain:
If a sharp bettor attempts to maximize a value opportunity, only the Enhanced Prices market is affected. The standard market remains fully operational for all other players.
Enhanced Prices currently focuses on the events where pricing leadership matters most.
Current scope:
Once a match enters In-Play mode, the Enhanced Prices market automatically closes and no longer accepts bets.
This allows operators to focus aggressive pricing where it has the greatest impact while maintaining operational simplicity.
Enhanced Prices isn't just different behind the scenes—it looks different too.
Standard sportsbook odds typically use two decimal places.
Enhanced Prices automatically displays odds with three decimal places.
Examples:
While technically subtle, this creates a familiar "exchange-style" appearance that signals premium pricing to experienced bettors.
Enhanced Prices is integrated throughout the entire betting experience.
Players see an indicator that Enhanced Prices are available for a particular event.
This creates curiosity and encourages users to open the event page.
The Enhanced Prices market appears directly below the standard Full Time Result market.
This side-by-side comparison allows players to instantly see the value difference between standard and enhanced odds.
Selections retain their premium formatting and visual indicators after being added to the bet slip.
Even guest users can add Enhanced Prices selections before being prompted to authenticate, creating a smoother acquisition funnel.
Enhanced Prices is designed to coexist with core bonus mechanics while preventing excessive value stacking.
Enhanced Prices fully supports:
This ensures players can continue using core promotional tools while enjoying premium pricing.
To maintain margin integrity, certain combinations are intentionally restricted.
Enhanced Prices cannot be combined with:
These restrictions prevent scenarios where multiple value-enhancing mechanics compound on the same selection.
Enhanced Prices uses a controlled deployment process designed to prevent accidental publication.
Trading teams create the market structure, define baseline margins, and establish default limits.
Markets remain hidden from players.
Operators can optionally override:
Margin adjustments can be configured using either absolute values or relative deltas.
A Configuration Request activates Enhanced Prices for specific brands and tournaments.
Only after approval do markets become visible on the live site.
This framework provides maximum flexibility while ensuring low-margin markets remain tightly controlled.
Enhanced Prices is fully integrated into Unified Backoffice (UBO).
Operators can:
This allows teams to evaluate performance independently and make data-driven pricing decisions.
Enhanced Prices is not designed to create short-term spikes in activity.
It is a long-term pricing strategy that allows operators to compete for sophisticated bettors while maintaining full operational control.
By combining:
Enhanced Prices helps operators achieve something that is traditionally difficult in sports betting:
Offering exceptional value without sacrificing control.
For major tournaments like the FIFA World Cup, that can be the difference between participating in the market and leading it.
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