GR8_TECH Strengthens Its Affiliate Platform With Expanded Functionality

We have expanded our affiliate management platform with new functionality to help operators manage complex partner networks, configure more flexible commercial agreements, and reduce manual administration.

The updates extend GR8_TECH’s affiliate management platform beyond tracking and reporting, giving operators more control over how partner programs are structured, segmented, and paid.

• Expanded RevShare Models: Operators can now calculate Revenue Share based on turnover, gross gaming revenue, or net deposits, in addition to the existing net gaming revenue model.
  This gives operators more flexibility to align RevShare calculations with their commercial agreements.

• Unlimited Sub-Affiliate Levels: The platform now supports an unlimited number of sub-affiliate levels, expanding the previous single-level structure.
  Administrators can apply the same commission plan across multiple levels or configure different plans for each level. Full reporting is available throughout the hierarchy.
  This enables operators to manage more complex, layered partnership structures within the platform.

• Custom Affiliate Tags: Administrators can now create custom tags and assign one or more tags to each affiliate.
  Alongside standard classifications such as status and traffic type, teams can use their own business-specific criteria to organize, segment, and filter affiliates.

• Prepayments for Flat Fee Plans: Flat Fee commission plans now support Prepayments in addition to Fixed Payments.
  Administrators can schedule a prepayment for any future date. The platform automatically applies the necessary corrections and offsets the prepaid amount against commissions earned in subsequent payout periods.
  These adjustments are reflected in future payout reports, eliminating the need to manually track prepayments and recoveries.

“Affiliate programs are becoming more sophisticated, with operators working with different types of partners, commission models, and network structures. We want to make complexity easier to manage. Our new updates give operators the flexibility to structure partnerships in a way that works for their business, while the platform takes care of the calculations and reporting behind the scenes,”  said Anna Abalyan, Product Lead for the affiliate management platform at GR8_TECH.

Built to support both boutique programs and large affiliate networks, our affiliate management platform processes more than 50 million clicks per month and supports over 220,000 active partners. Its automation, traffic management, and budget-control capabilities can help operators reduce marketing spend by up to 25%, while smart routing and redirect rules can recover up to 20% of traffic that might otherwise be lost.