GR8 Platform Updates: August Highlights

Better conversion starts with fewer payment failures, clearer product logic, and more relevant player experiences. Our August release focuses exactly on that.

Discover smarter payment routing, easier access to performance analytics, more precise multi-currency promotions, customizable lobby visuals, and other practical upgrades for casino and sportsbook teams.

💳 Payments Hub

Operators can now optimize payment processing with Methods Routing in the Merchant Dashboard. The tool directs each transaction to the most suitable method within a Paygroup, increasing payment acceptance rates.

Value for operators: 

More effective routing can increase payment acceptance, reduce processing costs, limit fraud risks, and keep deposits moving when a provider fails or underperforms.

Routing parameters:

• Amount: Direct payments according to the submitted transaction value;
• User Profile: Apply conditions based on user ID, AMS Segment, SegmentX, registration country, IP country, risk group, and other profile data;
• User Counters: Use method-level and user-level counters when determining the route;
• Provider Errors: Redirect payments when a provider fails or returns a specific error;
• Card Details: Route card payments according to the submitted card information.

📊 Unified Back Office (UBO)

Casino and sportsbook performance analysis just got more accessible and easier to interpret for operations teams. 

All Analytics in One Place 

The new Analytics section brings gaming, payments, CRM, marketing, and financial reports into a single interface, so operators no longer have to switch between UBO and external reporting portals. 

Value for operators:

• Access data and make decisions faster;
• Keep every team aligned on player and product performance;
• Minimize reporting gaps.

Report coverage:

• Key Metrics: Review dashboard-style summaries for General, Sport, Casino, and Payments based on the existing UBO dashboard views;
• Gaming Activity: Track daily and hourly statistics for GGR, NGR, Turnover, DAU, Margin, ARPU, Registrations, Conversions, Deposits, Withdrawals, and Bonuses;
• Sport: Analyze aggregated financial results across sporting events, tournaments, and individual sports, with drill-downs by event, market, bet type, trader group, player segment, and player ID;
• Casino: Review financial performance by casino game, provider, product type, and player ID;
• CRM: Measure bonus activity, journey performance, campaign effectiveness, bonus spend, and communication-channel results;
• Marketing: Evaluate acquisition and retention through the Marketing ROI Report and Retention Rate Cohort, including partner quality, acquisition costs, conversions, ROI, and long-term player retention.

Other capabilities:

• Report Currency: Display statistics in EUR, USD, or local currency. When one currency is selected under Filter Currency, Report Currency switches to Local; when multiple currencies are selected, it defaults to EUR;
• Timezone Support: Use the timezone switcher across hourly reports to review activity in the required local time;
• Full Data Export: Export complete datasets to CSV or Excel with up to 100,000 rows, including data hidden by pagination;
• Built-in Report Guidance: Check the description at the bottom of each report for its logic, business use cases, default filters, filter levels, or column values, and a glossary of metrics, dimensions, and formulas.

📍 Find new analytics in: UBO → Operations → Analytics.

Clearer Outcomes in Casino Monitor and Bets Monitor

We’ve aligned outcome labels and visual indicators across Casino Monitor and Bets Monitor to simplify bet analysis. The updated design clearly highlights the outcome, making day-to-day bet monitoring clearer.

What’s new:

Previously, a player win appeared in red and a player loss in green because the interface reflected the result from the operator’s perspective. Although technically accurate, the presentation created ambiguity. From now on, the outcomes appear through explicit player-focused labels and neutral amount styling.

Bets Monitor updates:

• Status Labels: “Win” is now “Player won,” while “Loss” is now “Player lost”;
• Net Payout: Values appear in black for every outcome;
• Profit: The Profit column remains unchanged.

Casino Monitor updates:

• Outcome Statuses: Dedicated “Player won” and “Player lost” statuses now appear alongside the existing bet statuses;
• Net Payout: Values are displayed in black for all outcomes;
• Win Amounts: All win values now use black styling;
• Round Details: Amount values are also displayed in black.

⭐ Customer Relationship Management (CRM)

This CRM release brings even more autonomy to campaign management. Teams can align promotions with player currencies, configure authentication, calculate variable-based bonuses, and build journeys faster.

Precise Currency Management for Multi-Currency Promotions

Prevent mismatches between the bonus promoted in a message and the reward that reaches the player’s wallet thanks to Promotion Currency Identifier and Bonus Amount synchronization. 

Why it matters:

• A more consistent experience across supported communication channels;
• Reduced player confusion and support requests;
• Improved multi-currency campaign management.

Promotion Currency Identifier

When configuring a Promotion, Promotion input source, Multipurpose Promotion, or Campaign Connector activity, CRM managers can choose how the system determines the promotion currency.

Promotion Currency Identifier options:

• Automated: The system selects the currency through the existing automatic algorithm;
• Based on Variable: The promotion uses a currency variable such as Last Deposit Currency or Last Sport Bet Currency, aligning the reward with the player’s latest activity in the relevant category;
• Manual: The promotion is locked to a specific currency selected by the manager, regardless of the player’s recent behavior.

Bonus Amount and Currency Synchronization

Variable dependencies automatically align the bonus amount shown in a message with the reward configured in the corresponding Bonus Activity.

How it works:

In a multi-currency communication, the system checks the currency information included in the message, for example, Last Deposit Currency. It then retrieves the matching bonus value from the Bonus Activity settings and inserts it into the communication message.

Supported channels: SMS, Native Push, and Web Push.

Authentication Messages Move to REA Content Studio

Starting from August, REA becomes the primary supported environment for authentication message management. There, operators can review, customize, validate, and activate content for password resets, phone and email verifications, and other authentication events—all without support tickets.

Why it matters:

• More centralized and transparent management across multiple brands and channels;
• Reduced dependency on the Operations team;
• Faster workflows.

Key functionality:

• Per-Brand and Per-Channel Management: Configure authentication messages independently for each event, brand, and supported channel;
• Transport Visibility: See which transports are configured for the corresponding authentication event directly in the message details;
• Default Content: Start with default email templates and SMS text automatically created for existing and new brands;
• Inactive-By-Default Status: Prevent unreviewed content from reaching players by keeping new messages inactive until approval;
• Built-in Content Validation: Check required variables, identify unsupported variables, and enforce other message-specific content requirements before activation;
• Self-Service Activation: Allow authorized back-office users to activate approved messages without submitting a configuration request to the Operations team.

Money Bonuses Calculated as a Percentage of a Variable

We’ve expanded the Money Bonus configuration with a new accrual type: Bonus as % from variable. It supports more dynamic promotional models while helping operators keep bonus costs under control across multiple currencies.

How it works:

Managers can now calculate a cash bonus as a percentage of a value received from an Event, API Webhook, CSV, or another supported input source.

The calculation formula:

Input Variable Value × Configured Percentage = Bonus Amount

Key characteristics:

• Variable Requirement: The option becomes available only when the input source contains at least one variable;
• Currency-Level Caps: Managers can define a maximum bonus amount separately for each currency;
• Limitations: If the calculated reward exceeds the configured limit, the system issues only the maximum permitted amount.

Clone Functionality for Journey Configurations

You asked for functionality to speed up Journey creation, and we delivered it. With the cloning option, CRM teams can copy paths, conditions, groups, and configurations instead of rebuilding the same logic from scratch.

Why it matters:

The functionality is particularly useful when several journey branches follow similar logic. Rather than recreating each configuration manually, managers can duplicate the relevant setup and adapt it to the new scenario, reducing repetitive work and the risk of configuration errors.

Where cloning is available:

• Decision Split: Copy an existing path or condition structure and adjust amounts, operators, values, or other dynamic parameters;
• Event Input Source: Reuse an existing input configuration instead of setting it up again;
• Event Detector: Duplicate detector logic and modify only the required conditions.

🧩 Content Management System (CMS)

We’ve packed this CMS release with new, useful widgets that support promo discovery, boost engagement, and give players clearer access to their funds and rewards.

Story Feed Widget

The new Story Feed widget brings short, visual content into iGaming products. It enables operators to create a row of multi-slide stories featuring images or videos and connect each story directly to general content, sporting events, or casino games.

Value for operators:

• Easier player engagement through a familiar, mobile-friendly content experience;
• A shorter path from discovery to game launch or bet placement;
• More opportunities for campaigns and personalized recommendations.

Key capabilities:

• Preview Layout: Choose Rounded or Square story previews;
• Mixed Story Formats: Combine up to five General, Sport, or Casino slides within one item;
• Sports Content: Select events manually or use recommender-based content with real-time odds updates;
• Integrated Betslip: Let players add sports selections to the betslip from inside the full-screen story player;
• Casino Navigation: Automatically configure each Casino slide to launch the selected game;
• Full-Screen Viewing: Display stories in a 9:16 player with automatic slide switching, manual navigation, pause and play controls, sound settings, and content preloading;
• Viewing History: Track viewed stories by Widget ID and Item ID for logged-in players and guests.

New Gamification Widget

The Gamification widget keeps promotional progress visible beyond the dedicated gamification page, reminding players of their active mechanics and providing access to them. 

Value for operators: 

By highlighting progress across high-traffic product pages, the widget can bring players back into active promotions and support stronger engagement with existing retention mechanics.

How it works:

Operators can place the widget on any product page supported by the widget system, including the Main page, Promo lobby, and Casino lobby.

What players can see:

• Profile Details: Avatar, nickname, and loyalty level;
• Promo Mechanics: Up to five configurable mechanics covering achievements, stickers, quests, loot boxes, and tournaments;
• Progress Indicators: Relevant counters such as 12/175 achievements, 12 stickers collected, 12/175 quests, 12 loot boxes, or 12 tournaments;
• Optional Details: Widget title and background image.

Widget capabilities:

• Automatically adapts to the available space on Desktop and Mobile;
• Appears only when the player has relevant data, preventing the interface from becoming cluttered.

New Balance Breakdown and My Wallet Experience

Together, the new Balance breakdown widget and My Wallet page separate cash, bonus, and locked balances, provide additional privacy, and give players a clearer view of their funds. 

Value for operators:

The combined setup adds more transparency and clarity, simplifying product navigation and strengthening player trust.

Balance breakdown widget functionality:

• Total Balance: Show the player’s complete balance with a detailed breakdown;
• Fund Split: Separate Cash and Bonus funds;
• Locked Balance: Optionally display funds currently tied to active wagering.

My Wallet page functionality:

• Refresh Balance: Update displayed funds instantly without reloading the page;
• Hide Amounts: Mask balance values with a privacy toggle, displaying them as ***. 

💡 Pro tip:

Use Player Balance with the Balance breakdown display type as the main widget, then add the Bonus widget so players can track active bonuses, wagering progress, and expiry dates alongside their balance.

🎰 Casino

These casino updates give operators more options for tailoring bonuses, tournaments, and casino lobby visuals. 

Casino Converter Integration with Casino Bonus Engine

Thanks to the integration of Casino Converter and Casino Bonus Engine, operators can enable currency conversion for FreeSpins and offer more relevant bonuses, increasing player engagement.

Value for operators:

For multi-currency casino brands, the integration enables broader FreeSpins coverage and is especially useful for targeting crypto players.

What’s new:

Previously, a provider’s currency limitations could prevent players from receiving FreeSpins when their wallet currency was unsupported. Now, operators can use a configured Target Converter Currency for gameplay while keeping the bonus associated with the player’s original wallet currency.

Key capabilities:

• Extend Currency Coverage: Issue FreeSpins to players across different wallet currencies, including cryptocurrencies;
• Remove Provider-Side Limitations: Run campaigns even when the selected provider does not support the player’s wallet currency;
• Configure Gameplay Currency: Apply a Target Converter Currency for provider-side FreeSpins activity;
• Preserve Wallet Context: Keep the bonus connected to the player’s original wallet currency;
• Reach Broader Segments: Include more players without building separate campaigns around provider-specific currency limitations.

Win/Bet Mechanic for the Tournament Engine

Check out the new Win/Bet mechanic, which ranks players by efficiency rather than betting volume alone, enabling casino teams to build competitive campaigns for different player profiles.

Why it matters:

The Win/Bet mechanic gives operators greater freedom to test how different scoring models affect participation, repeat play, and long-term engagement.

Key capabilities:

• Campaign Variety: Combine volume-based tournaments with a new efficiency-focused format;
• Broader Segment Coverage: Create competitions for players who may not lead on turnover but perform strongly relative to their bets;
• No Workflow Change: Apply the new scoring approach without rebuilding the existing tournament process;
• Stronger Differentiation: Offer more varied tournament experiences across promotional campaigns.

Visual Settings for Games

Now operators can stand out by customizing casino lobby visuals through the new Visual Settings tab—all without submitting a support ticket.

Value for operators:

The new self-service controls make it easier to align lobby content with brand identity or active campaigns while reducing operational requests related to game visuals.

What’s new:

Previously, every brand used the same standard game image. Now, it is possible to upload an alternative at the brand level and manage it directly from the interface.

Key functionality:

• Custom Game Images: Upload a replacement image for a specific game and brand in a few clicks;
• Quick Image Reset: Use the View and Delete icons displayed on hover, reverting to the default image in just one click;
• Brand Isolation: Changes made for one brand do not affect other brands or other games.

🎾 Sportsbook

We’ve upgraded the betslip UX. Now, it clearly shows players the actual amount they can win before they place a bet. If the calculated return exceeds the maximum payout limit, the betslip will display the capped amount and notify the player that the maximum payout limit has been applied.

Why it matters:

These UX improvements give players a clear understanding of their real potential winnings before they place a bet, supporting a more transparent betting experience and reducing payout-related disputes.

What’s new:

Previously, players could place bets without realizing their potential payout exceeded the brand’s maximum. Now, two changes make the limit clear:

• Possible Payout: Displays the actual maximum payout instead of a calculated amount above the cap;
• Player Notification: Informs the player about the applied maximum payout limit.

Activate new widgets, payment routing, currency conversion for FreeSpins, and Money Bonus configuration through the Knowledge Hub or with the assistance of the GR8_TECH Support Team.