Here’s another story of the evolution of a modest studio into one of the most influential slot developers in iGaming. Founded in 2001, the company initially cut its teeth creating slot machines for physical venues before embracing the online arena as it exploded in the late 2000s. Today, Blueprint’s innovative approach and memorable games have earned it a place in casinos worldwide. Operators and players alike recognize Blueprint for its blend of creative themes and modern mechanics, which have helped this once-small studio rise to global prominence.
Blueprint Gaming is a UK-based casino game provider known for its rich portfolio of online slot games. The company was founded in 2001 by entrepreneur Daren Breese, and as things were back then, it spent its early years servicing the land-based gambling market. Around 2008, as internet casinos gained traction, Blueprint pivoted to original online game development and never looked back.
| Founded (year) | 2001 |
| HQ (city, country) | Newark, United Kingdom |
| Ownership/Group | Merkur Group (sole shareholder since 2012) |
| RGS/Platform name | Proprietary RGS; distribution via Light & Wonder OpenGaming |
| Integration options (Direct/GR8 Tech) | Direct / GR8 Tech |
| Titles live (approx.) | 300+ (public statements) |
| Release cadence (per year) | 20+ (public) |
| Notable mechanics | Megaways™; Jackpot King; Rapid Fire Jackpots™; Hold & Win; Fortune Play |
| Key licenses (body + ID) | UKGC 6516/50540/46013; MGA/B2B/684/2019; Gibraltar RGL 099; Denmark supplier; Sweden supplier; Ontario supplier |
| Primary markets live | UK, .com (MGA), Italy, Spain, Denmark, Sweden, Germany, Romania, Ontario (CA), Baltics, Portugal |
A crucial moment in Blueprint’s history was its partnership with Germany’s Gauselmann Group (Merkur). In 2008, Gauselmann acquired a stake in Blueprint, and by 2012 Blueprint was fully brought under the Merkur corporate umbrella.
With Gauselmann’s support, Blueprint accelerated its push into creating original content. In 2018, it inked a deal with Big Time Gaming to license the Megaways mechanic, enabling Blueprint to infuse BTG’s wildly popular random-reel system into its own titles. This led to hit releases where players enjoy up to 117,649 ways to win on a single spin, showcasing Blueprint’s knack for adopting new mechanics.
The studio also invested in high-profile branded Blueprint Gaming slots, partnering with entertainment franchises from TV and film. By integrating iconic brands like The Goonies (in partnership with Warner Bros.), Ted, Beavis and Butt-Head, Worms, and others, Blueprint attracted a broader audience with the draw of familiar names.
Today, after more than two decades in business, Blueprint Gaming stands as a highly respected slot supplier. It has built a library of 100+ games available across online and retail channels. Its slots appear on over 100,000 land-based gaming terminals globally, even as the bulk of its growth now comes from online play.
Despite not being as massive in name recognition as giants like NetEnt or Microgaming, Blueprint commands considerable respect in the industry. The Blueprint Gaming software is a staple at many top-tier online casinos, and its ability to consistently produce engaging, player-friendly slots has cemented its reputation. In short, Blueprint Gaming is a veteran provider that bridges classic slot sensibilities with modern online innovation, all while being part of the formidable Gauselmann/Merkur family.
One of Blueprint Gaming’s game strengths is its eclectic game portfolio, which ranges from simple, nostalgic fruit-machine style slots to feature-rich video slots packed with bonus rounds. The company is primarily known for introducing unique mechanics (like Megaways and its own Jackpot King progressive jackpots) and for embracing a wide variety of themes, often with a dose of humor or pop culture.
Below are ten of Blueprint Gaming’s most notable titles, each illustrating the studio’s design philosophy and success:
| Category | Game | Description |
| Branded Slot | The Goonies | Movie-based slot with 6 bonus rounds, random modifiers, and nostalgic clips from the 1980s adventure film. |
| Original Slot | Fishin’ Frenzy | Fishing-themed 5×3 slot with free spins and fisherman symbol collecting fish prizes; a UK cult classic. |
| Land-Based Adaptation | Eye of Horus | Egyptian-themed 5×3 slot with free spins and symbol upgrades; popular both online and in arcades. |
| Megaways Slot | Diamond Mine Megaways | Gold-mining themed slot with up to 117,649 ways to win, cascading reels, and increasing free spin multipliers. |
| Progressive Jackpot | Genie Jackpots | Arabian-themed slot with multiple bonuses and access to Blueprint’s Jackpot King progressive network. |
| Branded Slot | Ted | Comedy film-based slot with 6 random modifiers, multiple bonus rounds, and humorous in-game animations. |
| Branded Megaways | Deal or No Deal Megaways | Game show-themed slot combining suitcase picks, free spins, multipliers, and up to 117,649 ways to win. |
| Original Slot | King Kong Cash | Cartoon jungle-themed slot with random bonuses, multiple free spin modes, and interactive Kong features. |
| Branded Megaways | Rick and Morty Megaways | Animated series-themed slot with up to 117,649 ways, cascading wins, and selectable free spin modes. |
| Original Slot | Wish Upon a Jackpot | Fairy-tale themed slot with random Fairy Godmother bonuses and multiple storybook-inspired bonus rounds. |
Honorable Mentions: Beyond the ten above, provider Blueprint Gaming’s catalog includes other noteworthy titles such as Primal Megaways (a prehistoric-themed high-volatility slot), Sausage Party (a raunchy comedy slot based on the adult animated film), Napoleon: Rise of an Empire (known for its big win potential), and Dragonfall (an 8×8 grid slot with a cluster tumble mechanic akin to Tetris).
The diversity of these games – in themes, formats, and features – highlights Blueprint’s core design philosophy: keep players engaged and entertained through variety, whether it’s a simple classic or a modern Megaways extravaganza.
Blueprint Gaming operates under strict licensing and compliance standards. It holds licenses from the UK Gambling Commission, Malta Gaming Authority, and Alderney Gambling Control Commission, enabling distribution across regulated markets in Europe and beyond. In 2022, it secured approval from the Alcohol and Gaming Commission of Ontario, launching in the market with titles like The Goonies and Ted.
All games are tested by independent labs such as GLI and BMM Testlabs, and the platform meets ISO 27001 information security standards. RTP figures and payout logs are verifiable through auditors like eCOGRA.
Blueprint adapts its content to local regulations, adjusting bet limits, spin speeds, or features as required. Examples include rebranding Deal or No Deal to Le Banquier in Canada and modifying Jackpot King to fit local jackpot rules, as well as meeting UKGC and German compliance measures.
Blueprint Gaming’s software solutions have earned a number of industry awards and accolades over the years. These recognitions reflect the high esteem for Blueprint’s products within the industry and validate the studio’s focus on quality, innovation, and signal to operators that Blueprint’s games are both player- and peer-approved.
| Year | Award Body | Award / Recognition |
| 2018 | EGR B2B Awards | Innovation in Slot Provision |
| 2019 | EGR B2B Awards | Slot Provider of the Year |
| 2019 | WhichBingo Awards | Best Slot Provider |
| 2019 | WhichBingo Awards | Best Online Slot (Fishin’ Frenzy Megaways) |
| 2019 | Gaming Intelligence Awards | Game of the Year (The Goonies) |
| 2020 | Global Gaming Awards | Digital Product of the Year (Finalist) |
| 2020 | Gaming Intelligence Awards | Game of the Year (Finalist) |
It’s worth noting that Blueprint’s parent company, the Gauselmann Group (Merkur), further bolsters its credibility. Gauselmann itself has decades of gaming experience and upholds rigorous compliance and social responsibility standards. As a part of that group, Blueprint subscribes to those same values of promoting responsible gaming with tools to support safe play and ensuring all its operations meet the legal and ethical standards expected in regulated markets.
All Blueprint Gaming solutions are built in HTML5 for seamless browser-based play without plugins. Games are mobile-first, optimized for portrait or landscape use, and automatically adapt to device resolution and controls. The software supports over 18 languages and 30+ currencies, with localized interfaces and paytables.
Content is delivered through a robust Remote Gaming Server (RGS). Another option is GR8 Tech’s single API integration – a highly cost-effective method that ensures fast and reliable deployment.
Multiple RTP configurations are available to meet jurisdictional requirements, and games are compatible with local or third-party jackpot systems. Back-office tools provide real-time monitoring of bets, wins, jackpots, and player sessions.
Performance is supported by optimized code, asset compression, and global content delivery networks for quick load times and stability during high traffic. Older titles are regularly updated to maintain compatibility. Recent releases also feature in-game messaging, configurable free spin modes, and hooks for loyalty programs, leaderboards, and achievements to support gamification.
Blueprint Gaming’s journey from a small slot studio to an industry heavyweight is a testament to its innovation, adaptability, and consistency. As a content provider, Blueprint offers quirky originals as well as big-name branded slots, ensuring that Blueprint gambling can cater to all player tastes. The developer is particularly lauded for pioneering exciting mechanics (e.g., its early adoption of Megaways and its proprietary Jackpot King progressives) and for packing its slots with engaging features such as bonus rounds, modifiers, and creative jackpots.
Globally, Blueprint has achieved broad reach and recognition. Its affiliation with the Merkur Group gives it a strong foundation and credibility, and its multi-license, multi-market presence means that an operator in, say, the UK or Sweden, or Ontario can offer Blueprint games knowing they meet local regulatory standards. This global outlook is matched by local sensitivity; Blueprint often localizes content (themes, languages, or even game variants) to resonate with regional audiences and regulatory needs.
For operators, gaming provider Blueprint Gaming is a reliable partner. Integration is smooth and fast, especially through GR8 Tech’s single APIs that bundle all of Blueprint’s offerings in one go. Once live, the games are proven to attract and retain players, thanks to Blueprint’s track record of hit titles and the fresh flow of new releases (the studio aims to release around 20 new games a year, according to recent plans). The robust back-end and configurability of the games give operators the control to optimize RTP settings, run promotions, and incorporate Blueprint titles into their wider casino campaigns effortlessly.
Importantly, Blueprint combines its fun factor with a strong commitment to fair play and compliance. Operators and players can trust the fairness of Blueprint slots, knowing regulators and labs have vetted them, and that the company takes responsible gaming seriously. Features like reality check reminders, self-exclusion support, and clear information displays are standard in Blueprint’s games, helping operator platforms fulfill their safe gambling obligations.
Casino games provider Blueprint Gaming is a UK-based game studio (part of Germany’s Gauselmann/Merkur Group) that develops online and mobile slot games. Founded in 2001, the company has grown into a renowned provider of innovative casino slots, including popular titles like The Goonies, Fishin’ Frenzy, and many others.
IGaming software provider Blueprint’s core business is designing and supplying online casino providers. It creates a wide range of slot titles – from classic-style slots to feature-rich video slots and progressive jackpots. Blueprint also offers the technical framework (remote game server integration, APIs, etc.) that allows these games to be delivered to online casinos. In essence, it provides high-quality gambling content and the means for operators to integrate that content into their platforms.
Blueprint’s games are available in most major regulated iGaming markets. The company holds licenses in the United Kingdom, Malta, and Alderney, among others, which cover a broad range of countries in Europe and beyond. Its titles are certified or licensed for play in jurisdictions like Sweden, Germany, Italy, Spain, and more. In 2022, iGaming provider Blueprint also obtained a license in Ontario, Canada, marking its expansion into North America. Generally, any region with a well-regulated online gaming market is likely to have Blueprint’s games available through licensed operators.
Blueprint software is fully licensed and regulated by top authorities, notably the UK Gambling Commission and the Malta Gaming Authority, which require strict standards of fairness and security. It also operates under the Alderney Gambling Control Commission for certain activities. Each of its games undergoes independent testing (by labs like GLI, BMM, or eCOGRA) to ensure the random number generators are fair and the gameplay meets regulatory requirements. Blueprint’s platform adheres to industry standards for data protection and integrity (including certifications like ISO 27001 for information security). Additionally, Blueprint complies with local regulations in every market – implementing features like reality checks, game session limits, and jurisdiction-specific game settings as needed. Operators can be confident that Blueprint titles meet the compliance and responsible gaming criteria mandated by regulators in the markets where they’re offered.