Iconic21 (BETER)

About Iconic21

Iconic21 is the newly independent face of a live casino powerhouse that’s been quietly evolving behind the scenes of the BETER Group. Originally launched in 2021 as BETER Live—a division focused on bringing a modern, entertainment-first approach to the live dealer segment—the company quickly set itself apart through its high-tech studios, cinematic game presentation, and a leadership team drawn from industry giants like Playtech and Entain. What began with classic Blackjack and Roulette tables soon expanded to include a full Asian studio lineup, with titles like Baccarat, Sic Bo, and Andar Bahar, signaling an ambition that extended well beyond its European base.

The real turning point came in 2024. After securing key regulatory wins, including a coveted Malta Gaming Authority license and BMM Testlabs certification, BETER Live games officially broke away to rebrand as Iconic21. By shedding its parent company’s esports and sports betting focus, Iconic21 gained the freedom to double down on what it does best: building immersive, customizable live casino and RNG experiences for a new generation of operators and players.

With a growing content portfolio, a strong regulatory backbone, and deep technical capabilities (green screen studio customization and an in-house promotional engine), Iconic21 is positioning itself as a turnkey content partner for operators across regulated and emerging markets, making a clear case that it’s ready to play in the top tier.

Inside Iconic21’s Expanding Game Universe

Provider Iconic21 may have built its name in live casino, but it’s no longer playing in just one lane. The company is steadily growing into a full-spectrum content studio, offering everything from slots to crash games. For operators, that means less friction and more flexibility: a single partner delivering a variety of game types that appeal to different player habits and market demands. 

At the core of this expansion are four distinct content pillars, each built to serve a specific kind of player experience while giving operators more tools to differentiate their game lobbies.

Live Casino

This is the core of the Iconic21 brand—cinematic, high-quality live dealer games built with an entertainment-first mindset. Alongside classics like Blackjack and Roulette, Iconic21 stands out with multiplier-based variants and game show-style experiences that push beyond standard formats.

Slots

Introduced in 2024, Iconic21’s best slots offer high-volatility, instantly familiar gameplay built for mass appeal. Two new titles are launched every month, focusing on consistency, timeless themes, and mechanics that operators can count on to perform.

Virtual Games & Crash Games

This segment offers quick, RNG-based formats like Crash Live and Gravity Plinko, designed for players who prefer short, intense sessions. These games blur the line between classic casino and modern arcade-style entertainment.

Promotional Tools

Iconic21 builds engagement tools directly into its platform. Operators get ready-to-use systems like Bet & Get bonuses and in-game Tournaments, designed to boost acquisition, retention, and time-on-site without extra development.

Iconic21 Top 10 Games 

If you want to understand a casino game provider’s priorities, look at what it puts front and center. Iconic21’s top titles are not only popular, they’re a window into the studio’s design philosophy: fast, flexible, and built for engagement. Here, you have high-volatility live tables with unpredictable multipliers for slot series that reward loyalty across games—all are flagship products shaping Iconic21’s identity and helping operators stand out in crowded lobbies.

Iconic21’s Global Footprint & Compliance

Iconic21 operates under a Malta Gaming Authority license, backed by a secondary license from Curacao for broader international reach. Its RNG systems are independently certified by BMM Testlabs, ensuring technical compliance across regulated markets. The company has already launched in Romania through a partnership with Princess Casino and is expanding rapidly across the U.S. via the booming social and sweepstakes casino sector, powering live dealer content for several top-tier brands such as MODO Casino.

Iconic21 Awards & Industry Recognition 

When a brand breaks away and redefines itself, industry recognition doesn’t come automatically. It has to be earned. Iconic21 has grabbed its share of glory by stepping out from under BETER Group’s shadow; in just its first year as an independent brand, Iconic21 has already picked up multiple high-profile nominations across live casino and slot innovation categories, proving that its vision is resonating with operators, platforms, and judges alike. 

Below is a snapshot of the accolades earned by both Iconic21 and its parent group, showcasing a trajectory that’s as ambitious as it is decorated.

Technology & Integration Powered by GR8 Tech

Iconic21’s product suite is supported by a modern, flexible, and reliable technology stack designed for seamless integration and robust operator control. The entire portfolio is built on HTML5, ensuring an optimal player experience across all devices.

Every aspect of integrating Iconic21’s content, whether live casino, slots, or virtual games, is handled through GR8 Tech’s streamlined infrastructure, giving operators a fast, flexible, and scalable way to deploy high-performance casino content.

Integration is executed through a single unified API, dramatically cutting down technical overhead and speeding up time to market. Operators benefit from 99.8%+ uptime, real-time support, and our backend system designed for uninterrupted service at scale.

Through GR8 Tech, partners also gain access to Iconic21’s deeply integrated engagement tools. These include the Bet & Get bonus engine, in-game tournaments with live leaderboards, and upcoming features like Golden Chips and Cashback—all pre-configured to drive session length, repeat play, and real retention metrics.

For those looking to differentiate their brand experience, GR8 Tech supports advanced customization—from green screen overlays with operator branding to fully dedicated studios with custom layouts, presenters, and table settings. It’s a complete, turnkey integration delivered through a platform built for speed, control, and long-term performance.

Conclusion

Iconic21 is a poster child for the benefits of timely rebranding in iGaming. By changing its name, it rewired its entire identity, breaking away from BETER Group. What’s emerged is a lean, focused iGaming software provider that understands exactly what modern operators need: fast, flexible integrations, games that actually retain players, and customization options that go beyond surface-level branding.

The studio now delivers cinematic live tables with built-in volatility, launches classic slot mechanics with a high-frequency release cycle, and powers fully branded studio environments. In short, it’s not playing catch-up. It’s building ahead of the curve, and through GR8 Tech integration, every piece of that vision is operator-ready. For platforms looking to stand out, engage more deeply, and move faster, Iconic21 is ready to deliver a significant competitive advantage.