👋 Hello there! I'm Valeria, a UX researcher at GR8 Tech. In the early stages of establishing the UX Research team, we encountered challenges in effectively organizing and managing the collected data. It only worsened over time: sharing insights with colleagues was inconvenient, and research results were frequently misplaced in personal Google Drives.
However, we've since discovered a remedy—the UX Research Repository. This article delves into the significance of implementing a User Research Repository within a product-oriented company, explains the problems it addresses, and provides a list of tools for creating your own.
Let's take our experience as an illustrative case. Our user researchers interviewed players of various segments, focusing on their challenges and difficulties when engaging with our platform. Additionally, in our UX research methods, we gather feedback on our latest innovations, test new features and services, and engage in similar research activities.
Initially, our approach involved storing files and tables on Google Drive. Conducting UX research became sheer chaos:
The real-time input from these interviews is pivotal in enabling us to conclude, formulate hypotheses, conduct A/B testing, and roll out features into production.
A structured storage system is essential to gain in-depth insights from the user experience research. Furthermore, data needs to be continually developed. Equally important is the seamless accessibility of these insights, not only for researchers but also for our colleagues in different departments.
Effective dissemination of insights is of paramount importance. After all, valuable information is only useful if it can be efficiently shared.
✅ You always retain valuable ideas, and colleagues also have easy access. All videos, interviews, and images are consolidated in one centralized location, streamlining the process of locating vital data.
✅ The repository allows tracking the research evolution of specific topics. Business priorities, ideas, and challenges may change, but having access to historical data ensures you can always monitor the progression or regression of critical research.
✅ The repository minimizes redundant research efforts. It helps identify gaps in previous research, facilitating more informed decision-making for future projects.
✅ You gain constant visibility into the ongoing research. Researchers in larger organizations often expend resources investigating the same issues their counterparts are exploring in different departments. The UX repository ensures that everyone is well-informed about the research initiatives of other teams, fostering collaboration and efficiency.
We gain insights from our interview transcripts, analyze them, validate the findings with user quotes, and present them on our main page. Consequently, the primary purpose of the repository is to systematically store information in a centralized location that offers convenient accessibility for all team members.
We evaluated over ten UX research repository examples in selecting a suitable tool. The following is a compilation of our observations based on the experiences of the GR8 Tech team.
Allow me to explain why we settled on Dovetail.
Considering GR8 Tech's global operations, we've expanded our partner storage capabilities to accommodate colleagues from various regions. This global collaboration allows us to gather data from different countries to investigate user experiences, enabling us to identify common product issues and intersections. Additionally, teams can save valuable resources if projects are duplicated by referring to previously researched topics.
Our development of features for GR8 Sportsbook relies on the insights we've gleaned from our extensive experience as an operator, with a deep dive into the user experience of bettors. Currently, product managers, product, and UX designers are the primary users of the UX research repository. We also gather presentations and insights from the Business Intelligence department, which we conveniently organize, store, and share for product-related tasks.
The UX repository streamlines the utilization of research outcomes for product enhancements, encompassing insights, feedback, hypotheses, and ideas—all centralized and accessible to every company member.
Creating a repository will likely become necessary if you consider establishing a performing UX research department. Delaying this process can lead to significant challenges in structuring your accumulated data efficiently, potentially resulting in substantial losses. Do not repeat our mistakes.
🏁 In the following article, we will look closely at a step-by-step guide on creating a repository in Dovetail.