Insights

What is iGaming: Trends, Technologies, and Current State

31.07.23

13 minutes to read

Communications Team

iGaming is a dynamic and a considerable part of the growing entertainment industry. At the heart of the iGaming industry are multiple forms of gambling and betting with unique challenges and opportunities to hit the jackpot. With a range from casinos and sportsbooks to poker virtual rooms and lottery sites, iGaming ensures a stellar experience.

The worldwide market for online gambling reached a valuation of USD 63.53 billion in the year 2022. Projections indicate a remarkable growth trajectory with a compound annual growth rate (CAGR) of 11.7% from 2023 to 2030. The key driver of such a phenomenal industry’s growth is its unique ability to adapt to technological advances and the evolving players’ needs.

Let’s dive into iGaming types and technologies to gain a primary understanding of the industry and its trends.

What Does iGaming Mean

So what is iGaming? Any gambling entertainment online can be referred to as iGaming. Virtual casinos, sports and esports betting, and live dealer games—all fall under the definition of iGaming. The popularity of iGaming is provided by easy access to such entertainment from desktops and smartphones. Tech advancements in the form of touchscreens and enhanced graphics possibilities have ensured a fast mobile gaming rise.

To grasp the expansion of the industry, it’s worth noting that legal online sports betting was only accessible in select US states as recently as 2018. However, by 2023, the American Gaming Association reports that 35 states, in addition to the District of Columbia, have already sanctioned various forms of betting. This substantial shift underscores the rapid and widespread acceptance of online sports betting nationwide.

iGaming History Timeline

Now that you know the iGaming definition, let’s mark key points in the iGaming history. So, the first iGaming casino emerged in the 1990s when the Caribbean nation of Antigua and Barbuda passed the Free Trade and Processing Act-it marked the beginning of the industry. Here are some more key dates:

1993—Curacao issues its first gambling licenses;

1994—the first gambling website launched;

1998—the first online poker website launched;

2000—the revenue of the industry is already over $2 billion yearly;

2016—Microgaming introduced the first VR Games;

2018—the PASPA repeal, so online betting in the US rises.

The industry grew with each new iGaming technology as players gained access to multiple types of classic slots and upgraded games.

Types of iGaming

The leading online gambling industry activities are online casinos, sports and esports betting, poker, and more. It is a diverse landscape with different types of entertainment so that every player will find the best option for himself. Multiple platforms offer both options, so their clients don’t need to choose because they can enjoy playing slots or card games today and switch to sports betting another day.

Online Casinos

Most iGaming platforms offer their players such types of entertainment:

  • slots;
  • crash games;
  • card and table games;
  • live dealer games;
  • instant games
  • virtual sports
  • Bingo.

For casino players, the quickest way to profit without experience is to spin the reels in slots. Such games usually have basic and special symbols, themes, and multiple buttons. Every combination of three or more identical symbols will be paid as bonus rounds. You can also get an even more enjoyable gaming experience by hitting a jackpot in one of them.

Live dealer games offer a remarkable opportunity to savor the authentic atmosphere of the best of Las Vegas’s TOP casinos from the comfort of your home. Closely follow the dealer’s every move through multiple studio cameras and contact other gamblers via real-time live chat.

Online Sports Betting

Sports betting, in the context of our iGaming company, is a sophisticated form of entertainment and strategic wagering that allows individuals to predict the outcomes of sporting events and place real-money bets on those predictions. It offers an immersive experience, combining the excitement of sports with the thrill of potential winnings. At GR8 Tech, we provide a platform where enthusiasts and bettors can engage with various sports, harnessing their knowledge and analysis to make informed betting decisions. It’s a multifaceted world that caters to both casual sports fans and those who seek a deeper level of involvement in the games they love.

Online Poker

Online poker represents a digital evolution of the classic card game, allowing players to engage in skill-based competition, strategic decision-making, and the chance to win real money. It’s a platform where poker enthusiasts can participate in a wide variety of poker variants, tournaments, and cash games from the comfort of their own homes. With a strong emphasis on fair play and security, online poker has become a global phenomenon, attracting players of all skill levels, from novices to seasoned professionals, and contributing to a vibrant and competitive iGaming landscape.

iGaming regulation worldwide

The regulation of iGaming services and businesses has become a pivotal concern for governments and regulatory bodies worldwide. The iGaming industry, which encompasses various forms of online gambling, has seen significant growth over the years, prompting the need for a structured regulatory framework.

iGaming licenses are central to this framework, with jurisdictions worldwide developing specific licensing requirements to ensure the legality, fairness, and security of iGaming businesses. Obtaining an iGaming license is a rigorous process that necessitates adherence to strict standards, including responsible gaming measures, anti-money laundering protocols, and player data protection.

These licenses grant iGaming operators the legal authority to offer services in a given jurisdiction. However, different countries have varying regulations and licensing structures. Some countries, such as the United Kingdom and Malta, have well-established and comprehensive iGaming regulations that govern all aspects of the industry, including casino games, sports betting, and poker. In contrast, other nations are crafting iGaming legislation or may have partial regulations that apply to specific forms of iGaming.

The goal of iGaming regulation is to safeguard the interests of both iGaming businesses and players. It helps create a transparent and accountable environment, reducing the risk of fraudulent activities and ensuring that players are treated fairly. Furthermore, iGaming regulation helps generate government revenue through licensing fees and taxes while also contributing to the growth of the broader iGaming industry.

While regulations exist in many jurisdictions, they can vary significantly regarding their strictness and requirements. This makes it crucial for iGaming businesses to thoroughly understand and adhere to the specific regulations in each market they wish to operate. To thrive in this evolving landscape, iGaming businesses must maintain a deep understanding of the regulatory frameworks and stay current with any updates or changes in the regulations of the regions they serve. This ensures compliance with local laws and, ultimately, the long-term sustainability and success of iGaming operations.

Current State of the iGaming Industry

The iGaming landscape has always exhibited dynamism and constant change. Still, the past year marked a significant period of growth, particularly within the LATAM market. Notably, specific provinces in Argentina, such as Córdoba, are on the verge of securing regulatory approval for iGaming. The legalization of online gambling is already in effect in countries like Costa Rica, Brazil, and Panama. Nevertheless, there remain some nations, Peru and Uruguay being prime examples, that are currently witnessing a surge in gaming demand. Given their potential influence on the iGaming scene in LATAM countries, the prospect of their successful integration seems likely. The industry’s rapid evolution is driven mainly by its embrace of cutting-edge technologies, coupled with heightened scrutiny and regulation.

The remarkable success of this industry is also partially attributed to the COVID-19 pandemic, which greatly accelerated its growth. Another contributing factor is iGaming’s unique ability to pivot in response to unforeseen opportunities. Instant in-game payments, digital distribution, gamification, and virtual reality were swiftly incorporated into iGaming to ensure businesses’ competitiveness and adaptability to shifting audience needs.

For iGaming enterprises, it is imperative to adopt immersive content and integrate emerging technologies. This is the most effective means of maintaining a competitive edge and remaining attuned to the genuine preferences and requirements of players. A diverse array of games and betting events is no longer sufficient in a fiercely competitive sector. Players are seeking more, necessitating a proactive approach by iGaming businesses to meet these evolving demands. This is particularly crucial, given the latest forecasts indicating substantial profit potential in the coming years. Experts from PwC anticipate the industry’s worth to surpass $321 billion by 2026.

Technological growth in iGaming

Prominent technological trends are exerting their influence on the iGaming sector. These include streaming, social media integration, virtual reality, blockchain, 5G connectivity, and gamification. The contemporary iGaming platform has transcended the conventional slot center, evolving into a fusion of these cutting-edge trends and innovative solutions. This synergy delivers a distinctive and immersive user experience. Let’s delve deeper into these diverse technologies.

Streaming and Social Media

Updated streaming technology has revolutionized the whole industry by providing a platform for real-time interaction, transparency, and an authentic experience. The most significant impact has been in live dealer casinos, where real interaction with dealers and other players is possible through broadcasts or live chat. In sports betting, the same trends allow players to watch the live match streams and interact with the bettors’ community.

Personal tips and group gaming sessions in live format are just a few examples of how the iGaming industry can implement social media into their platforms for better engagement. Social media is also used for community creation (when platforms host themed events and provide real-time updates on sports events and odds changing). With social media features, iGaming platforms get additional channels for fast and effective feedback.

It allows a quick improvement of the services, quality players’ data analysis, and identification of preferences and the latest market trends.

Virtual reality: transformative potential

Virtual Reality (VR) iGaming products are known for creating a highly immersive environment, offering players a sense of being physically present in a premium Las Vegas casino. The introduction of VR technology primarily caters to the audience seeking a more engaging and lifelike experience. Additionally, it is a valuable tool for enhancing the range of services provided and retaining existing clients.

VR gambling brings several advantages, including a realistic casino atmosphere with 3D graphics, immersive sound effects, social interactions, and an expanded variety of games. This technology is already accessible to many players in the USA. Within VR casinos, online players can move around, significantly enhancing the entertainment factor. Users can interact with poker tables, roulette wheels, and slot machines, replicating the experience of a Las Vegas casino, complete with actions like picking up virtual cards or poker chips and spinning the 3D roulette wheel.

While VR iGaming remains available on select platforms and occupies a niche market, it possesses substantial growth potential. Therefore, businesses in this evolving sector should familiarize themselves with its proper utilization.

Blockchain Technology

Integrating blockchain technology brings a new level of trustworthiness and security to the iGaming infrastructure. Among the various advantages, blockchain offers in the iGaming platform are reduced transaction costs and an assurance of anonymity. This technology ensures that financial transactions and outcomes are easily verifiable while preserving users’ privacy.

Transactions with cryptocurrencies such as Bitcoin and Ethereum are virtually instantaneous and often come with minimal to no transaction fees. This is in stark contrast to traditional iGaming payment solutions, where transaction commissions can sometimes exceed 5-10%. Moreover, the range of available cryptocurrencies is as diverse as that of fiat methods. It includes options like BTC, ETH, LTC, ADA, and DOGE. Additionally, blockchain provides more privacy and anonymity since it doesn’t require sharing personal information.

5G Technology

5G networks offer ultra-high-speed connectivity, greatly enhancing the smoothness and speed of the gambling and betting experience. This is particularly crucial for high-definition video streaming and live game sessions, where players can engage with real dealers or fellow gamblers at specific tables. Low latency and other characteristics of 5G significantly improve the efficiency of sports betting by eliminating delays when placing wagers.

The primary objective of 5G in iGaming is to enhance speed and concurrently reduce latency in mobile gaming. This is paramount for augmented reality (AR) and virtual reality (VR) gambling and betting. Consider the eSports sector, where networks powered by this technology ensure the seamless operation of competitive online gaming.

Gamification

Gamification represents a powerful strategy to enhance player engagement and retention. It infuses game design elements, such as challenges, rewards, and competition, into traditional iGaming experiences. One of the key objectives is to make gameplay more entertaining and interactive, transforming the act of gambling into an immersive and enjoyable adventure.

This approach is particularly beneficial in attracting a younger, tech-savvy auditory. Gamification techniques, such as leveling up, collecting achievements, and unlocking new content, tap into players’ inherent desire for progression and accomplishment. By introducing these elements, iGaming operators can foster a sense of achievement and mastery, keeping players coming back for more.

Moreover, gamification can increase player loyalty. Reward systems, including bonus rounds, loyalty points, and virtual currencies, offer players tangible incentives to continue engaging with the platform. As players accumulate rewards, they are encouraged to stay, further deepening their involvement with the iGaming service.

Esports Betting and Video Games

Betting on esports has gained tremendous popularity, attracting a dedicated audience of gamers and bettors. Some of the most popular esports disciplines for betting include League of Legends, Dota 2, Counter-Strike: Global Offensive (CS: GO), and Overwatch. These games offer a competitive ecosystem with well-structured leagues, tournaments, and a global following, making them appealing to players and bettors.

The same principles characterize esports betting as traditional sports betting. You can place wagers on various aspects of esports matches, including match outcomes, map scores, player statistics, and in-play betting during live events.

The growth of esports in iGaming extends beyond betting, with esports-themed casino games and virtual sports inspired by popular esports titles. These offerings bridge traditional iGaming and the esports community, creating a seamless gaming experience that merges the excitement of esports with the variety of iGaming.

iGaming Events: Essential Catalysts for Growth and Innovation

For a better understanding of all the essential intricacies and dynamics of the industry, it is crucial to do more than observe the latest trends and analyze the benefits of different applications. To actively grow in this rapidly evolving field, it’s essential to immerse yourself in its stages and understand the key concepts.

Participating in specialized iGaming events like ICE, iGB Live, SBC, and SiGMA is an integral component of a successful strategy. These events facilitate staying updated on cutting-edge technological advancements by directly accessing information from primary sources, including providers and regulators.

Involvement in such events is vital as it offers the quickest route to discovering effective iGaming solutions, as well as forging new collaborations and partnerships. Regulators frequently unveil updates during these professional gatherings, ensuring businesses remain informed about any crucial alterations.

The bottom lane

The iGaming industry is a dynamic and integral part of the expanding entertainment landscape, offering a diverse range of gaming experiences that span from virtual casinos to sportsbooks, online poker rooms, and lottery sites. Boasting a history that dates back to the emergence of the first iGaming casino in the 1990s, the industry has evolved significantly, embracing various vital milestones such as the repeal of PASPA and the introduction of VR games. A global market worth USD 63.53 billion in 2022, coupled with projections of a remarkable compound annual growth rate (CAGR) of 11.7% from 2023 to 2030, showcases the industry’s capacity to adapt to technological advancements and cater to the changing needs of players.

Recent significant growth in the industry, particularly within the LATAM market, has been fueled by increased gaming demand in countries such as Costa Rica, Brazil, and Panama, with the COVID-19 pandemic further accelerating this growth. Esports betting and video games have gained immense popularity within iGaming, solidifying its position as an attractive investment industry in a rapidly evolving entertainment landscape.

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