GR8 Tech Brings BehindTheGloves Boxing to SiGMA Central Europe 2025

Step Into the Ring

Each day at our booth 5028-2, Lee McFarland will lead 15-minute boxing training sessions on specialized pads, giving participants a taste of the discipline, focus, and resilience that define both elite athletes and elite operators. Sessions run:

• 11:00 AM – 12:00 PM: Morning knockout slot
• 2:00 PM – 4:00 PM: Afternoon power rounds

With a limited capacity of 12 slots per day, pre-registration is required at this LINK. Slots are available for individuals or pairs looking to share the experience.

Champions Train Together

The collaboration between GR8 Tech and Behind the Gloves is a natural fit. Lee McFarland, a British military veteran turned iGaming consultant, created the initiative to combine boxing with corporate wellness and social responsibility, proving that strong businesses are built on strong people and stronger communities.

The activation reinforces our Platform for Champions positioning and the elite Heavyweight Club community of operators who are ready to lead, not follow. The company's boxing-themed booth and partnership with Ready to Fight by Oleksandr Usyk embody the same champion's mindset: resilience, high performance, and the relentless pursuit of excellence.

Where Business Meets the Ring

The Behind The Gloves sessions complement our showcase of the ULTIM8 Sportsbook and The Heavyweight Rulebook—a collection of Champions' Rules gathered from iGaming's top performers. Together, they create an immersive experience where attendees don't just learn about championship-level technology—they feel first-hand what it takes to be a champion.