We have partnered with Gaming Operations Academy (GOA) to launch the Advanced Sportsbook Management course for experienced professionals who want to improve their sportsbook strategy.
Designed for decision-makers and senior professionals—from sportsbook managers and marketing leads to founders and C-level executives—the course goes far beyond basics, diving deep into strategies for standing out in a saturated market, boosting player retention, controlling margins, enhancing UX, refining acquisition tactics, designing gamified experiences for next-gen players, and more.
The course is hosted by Kyle Lawson, a seasoned sportsbook manager and business analyst with 10+ years of experience leading pricing strategies, risk management, and sportsbook teams across both crypto and fiat brands. Joining Kyle, GR8 Tech experts—Head of Sportsbook Product Vlad Andrusenko and CRM Product Manager Kateryna Shevchenko—will bring their expertise to the course with exclusive insights and live product demonstrations.
To kick off the program, GOA will host a free webinar-style workshop, Advanced Sportsbook Management: Winning the Market, on May 6th. The workshop will tackle some of the industry’s most urgent challenges, including market saturation, player retention, and operational efficiency, and offer a sneak peek into the full training agenda.
