James Swann-Phillips

James Swann-Phillips has his ear to the ground when it comes to iGaming industry intelligence. As a content consultant at iGamingBusiness, he turns complex topics like market structure, compliance, product strategy, and platform choices into clear narratives that decision-makers can use. He also runs and hosts webinars with domain experts to extract practical takeaways rather than generic commentary for the industry.

His experience includes building and overseeing content strategy for betting and casino affiliate sites, editing and writing content for sports broadcasters and national newspapers, and creating in-depth white-paper style reports. His recent in-depth report on aggregators in the gambling market shows a focus on “how things work” behind the scenes—useful for product, BD, and commercial teams who need to evaluate vendors and make platform decisions with fewer blind spots.