Novomatic

About Novomatic

From its headquarters in the small town of Gumpoldskirchen, Austria, Novomatic has built a vast international empire in both land-based and online gaming. Early on, the company’s strategy combined manufacturing gaming machines with operating casinos and betting outlets, a dual approach that fueled rapid expansion. Today, Novomatic and its numerous subsidiaries manage over 2,100 gaming venues, including casinos, electronic gaming facilities, and sports betting halls, with more than 220,000 gaming terminals installed worldwide – a record footprint that surpasses that of any other competitor in Europe. The group’s annual revenues topped €3.5 billion in 2024, reflecting its immense scale.

Novomatic’s presence spans Europe (where it’s the clear market leader), Latin America, Asia, India, Australia, and the UK, among other regions. In Europe, the company’s ADMIRAL-branded casinos and gaming parlors are familiar sights, and Novomatic is licensed by the UK Gambling Commission to supply Novomatic games in Britain.

In Latin America, Novomatic has established operations in countries like Argentina, Colombia, and Peru through local subsidiaries and partnerships. The firm has also pushed into emerging Asian markets: for example, a 2019 distribution deal with Indo Pacific Gaming enabled Novomatic to supply its full suite of Novomatic slot machines, electronic table games, systems and jackpots to Cambodia, Laos, Goa (India), Nepal and Vietnam.

In Australia, Novomatic cemented a major foothold by acquiring a 52% stake in Sydney-based slot manufacturer Ainsworth Game Technology, leveraging Ainsworth’s presence to bolster Novomatic’s market share in Oceania and the Americas. This global reach means Novomatic games content is available in dozens of regulated jurisdictions – from the casinos of Macau and Malaysia to cruise ships off the coast of India, making it a truly omnipresent name in the Novomatic gambling world.

Such broad geographic diversification has been a strategic strength. It allows Novomatic to cross-pollinate ideas and test new products in its own casinos across 16 countries, then quickly roll out successful concepts internationally. The company’s global operations are supported by 28 technology centers in 16 countries, where R&D teams customize Novomatic games for local tastes and regulatory requirements. This local-market focus, combined with centralized engineering expertise, helped Novomatic adapt classic European “fruit machine” slots for new audiences and led to its pioneering of the omni-channel model in iGaming – uniting land-based, online, and mobile gaming into one cohesive experience. By all accounts, Novomatic’s worldwide expansion shows no sign of slowing: it continues to enter new markets (securing licenses in the UAE in 2025, for example) and invests heavily in keeping its content globally appealing yet locally compliant.

Novomatic’s Industry Accolades and Awards

Given its scale and longevity, Novomatic has amassed an impressive trophy case of industry awards and honors over the years. These accolades underscore the company’s innovation, quality, and reputation in the eyes of peers and regulators. Here are some of the most notable recognitions Novomatic has earned:

These are just a selection of Novomatic’s accolades – the company’s press releases regularly note countless international certifications and prizes in regulated markets. However, the awards listed above demonstrate a crucial point: Novomatic is highly regarded in the industry. Whether for product excellence, innovation, or brand leadership, Novomatic has earned true peer recognition across multiple categories.

Technology and Software Solutions Driving Innovation

Behind Novomatic’s gaming empire lies a robust technology stack and a suite of Novomatic solutions that enable the company’s omni-channel strategy. In an industry increasingly defined by digital convergence, Novomatic has invested heavily in modernizing its development toolkit, evolving from the hardware-centric slot manufacturer of the 1980s into a full-spectrum iGaming software provider in the 21st century. Here’s a look “under the hood” at Novomatic’s tech and platforms:

HTML5 Game Development

Novomatic’s games, especially those offered online via its digital arm, Novomatic Interactive, are built using HTML5 technology for broad compatibility. This means that classic titles and new releases alike run smoothly on desktop web browsers and mobile devices without the need for plugins. Transitioning from older Flash-based games to HTML5 has allowed Novomatic to offer a consistent experience across PC, Mac, iOS, Android, tablets, and even smart TVs, ensuring Novomatic games content can be integrated into any modern online casino or betting site.

APIs and Integration Flexibility

Recognizing that B2B clients often run multi-vendor platforms, Novomatic has made its content and systems integration-friendly. The company provides API-based access to its game portfolio and works with aggregators to simplify onboarding. In practice, this means an operator can plug in hundreds of Novomatic/Novomatic Interactive titles via a single integration, rather than dealing with each game individually. Moreover, Novomatic’s back-end systems (jackpot controllers, player management modules, etc.) are designed with open interfaces, allowing them to integrate seamlessly into a casino’s existing technology environment. This is crucial for large operators who need Novomatic software to communicate with other software across both online and land-based channels.

Omni-Channel Platforms (Plurius™)

A cornerstone of Novomatic’s tech strategy is offering a seamless experience across desktop, mobile, and land-based terminals. The flagship product here is Greentube Plurius™, a server-based gaming platform that enables “multi-channel game launches across desktop, smartphone, tablet, and even iTV.” In practical terms, Plurius enables a player to start a game on a casino terminal, continue on their phone, and finish at home on a PC with a single wallet and unified progress. The system connects Novomatic’s land-based Novomatic slot cabinets and VLTs with its online gaming server, syncing game states and credit balances in real time.

This technology not only empowers players to switch between devices on the fly, but also gives operators a 360-degree view of player activity. Plurius is built on Greentube’s robust remote gaming server (NRGS), which handles game logic and transactions server-side.

Cloud-Based Architecture and Scalability

While Novomatic still supports on-premises deployments (especially for regulated markets with local servers), it has increasingly embraced cloud-like models for deploying its solutions. For instance, the NOVOVISION™ casino management system can be run in a distributed or cloud environment to serve multi-site operations, providing centralized management for casino chains.

Similarly, Novomatic’s partnership with enterprise IT firms demonstrates its interest in combining on-premises hardware reliability with cloud scalability, resulting in an “on-premises, cloud-like experience” for data storage and processing. Many of Novomatic’s new Novomatic software components are offered as modules that can either be installed locally or consumed as a service. The ability to instantly roll out updates or new Novomatic games network-wide is a key advantage of this architecture. It also supports heavy usage spikes (for example, when a new game is launched and thousands of online players rush in) without downtime, thanks to scalable server infrastructure.

Back-End Systems and Casino Solutions

Beyond Novomatic games, Novomatic provides the “glue” software that many casino operators rely on to run their businesses. One major offering is its casino management platforms. The legacy solution, Octavian myACP (Accounting Control Progressives), is a modular system used in dozens of casinos globally for slot machine accounting, player loyalty, TITO (ticket-in/ticket-out) cashless play, and compliance reporting. In recent years, NOVOVISION™ has taken center stage as Novomatic’s next-generation CMS, uniting those functions with advanced features like biometric access control (via Novomatic Biometric Systems, NBS) and comprehensive business intelligence dashboards.

These back-end systems enable operators to monitor machine performance in real time, automate floor payouts, and manage multi-site loyalty programs from a single interface. Novomatic’s systems adhere to international standards (e.g., Gaming Standards Association protocols), which ensures they can be integrated with other vendors’ equipment too. The company also offers sports betting platforms, such as NovoPrime Sports, developed in collaboration with Sportradar, which provides odds feeds and bet processing across retail terminals and online channels. Additionally, it provides lottery solutions, making its Novomatic software portfolio truly end-to-end for any casino games provider’s needs.

Proprietary Frameworks and Developer Tools

To maintain a pipeline of fresh content, Novomatic not only has internal game studios but also opens up certain tools to external developers. One example is novoSDK, a Novomatic software development kit that Greentube has used internally (and in collaboration with select partners) to create new Novomatic games that run on Novomatic’s platforms. By providing standardized libraries for game math, graphics, and compliance features, novoSDK ensures that even third-party Novomatic games can be easily integrated within the Novomatic ecosystem, complete with support for features such as the Gamble double-or-nothing function and common jackpot interfaces.

Novomatic’s CoolFire game engine is another proprietary framework, historically used for land-based Novomatic slot machines, which has evolved into CoolFire II and CoolFire HTML5 editions. It powers the polished game mixes seen on Novomatic cabinets, and now many of those titles have been ported to online.

On the hardware side, the company has developed advanced platform boards for its Novomatic slot machines, featuring high-performance processors and graphics capabilities. These boards, combined with Novomatic software optimizations, enable smooth 3D animations and multi-screen support on modern cabinets.

The bottom line: Novomatic controls its tech stack from the silicon in the Novomatic slot machine up to the cloud servers running online casinos. This vertical integration, combined with decades of R&D investment, has earned it a reputation for engineering quality, and it’s a key reason many casino operators trust provider Novomatic as a long-term technology partner.

Top 10 Most Iconic Novomatic Games

No Novomatic gaming profile would be complete without highlighting the Novomatic games themselves – the iconic titles that have kept players spinning reels for years and earned a place in casino lore. Novomatic’s library includes hundreds of Novomatic games; the company and Novomatic Interactive have a combined catalogue of nearly 500 slots alone, plus numerous electronic table games, video poker, bingo, and more. But a handful of these titles stand out as enduring fan favorites and top performers across markets.

Below we present a ranked list of 10 Novomatic games that are among the most popular and acclaimed, spanning classic fruit machines, adventure-themed video slots, and everything in between. For each Novomatic slot, we’ll give a brief description, notable features, and platform availability. These are the hits that any online casino providers would be wise to have in their portfolio:

Conclusion

Novomatic’s journey from a single Austrian arcade to a globe-spanning iGaming provider is a testament to its consistent quality and adaptability. The company never forgets the core of the business: entertaining the player. As we saw with the top Novomatic games, Novomatic’s strength has been creating experiences – whether chasing books in a pharaoh’s tomb or spinning fruits on a fiery 7s machine – that generate excitement and loyalty. This player-centric focus is likely why Novomatic has thrived for over 40 years. And as the industry evolves with new trends (VR casinos? Skill-based gaming? crypto betting?), you can bet Novomatic will be there, blending the new with the best of the old, ensuring that “Winning Technology” – as their slogan goes – is always at the fingertips of operators and players alike.