🏹 Content Management System (CMS)
You can now customize the settings for widgets on each page variant. Specifically, for each widget, you can:
- Set Start Date: Choose the date and time when the widget will begin displaying on the current page variant.
- Set End Date: Choose the date and time when the widget will stop displaying on the current page variant.
- Activate Remove Item After Expiration: Enable this option to have the widget automatically removed after the end date.
- Set Display Options: Specify if you want the widget to be shown only to a particular segment of users.
These features allow better control over how and when widgets are presented to your players.
⚙️ Customer Relationship Management
Content Studio
Our Content Studio team launched a new integration between Salesforce and UniTalk.
UniTalk is a telecommunication service provider specializing in IP telephony solutions for businesses. Its platform is designed to streamline communication and offers a wide range of features that enhance efficiency in managing inbound and outbound calls.
Key highlights:
Inbound Calls: During calls, agents can view contact details and set case information directly in Salesforce, ensuring they have the context they need to assist customers.
Outbound Calls: Initiate calls from Salesforce and automatically log call details, including audio recordings, for easy review and quality assurance.
Call Analytics: Generate detailed reports on call volumes, durations, and agent performance, enabling data-driven service improvements.
Make your phone processes easier and improve your customer service with the Salesforce-UniTalk integration.
Improvements to Native Push Activity Setup
Localized Images and Links: Previously, images and links were unified across all language versions, and setting different values for each language was impossible. Now, you can customize them individually to enhance player engagement in every market.
Simplified Content Setup: Save time by using the new Use from default language button, which allows you to replicate content effortlessly across language tabs.
These updates make it easier to deliver tailored, engaging, native push messages to your players worldwide.
👩🚀 Player Account Management (PAM)
Improvements to the Player Balances
Key benefits are:
- Clarity and organization: Balances are now clearly separated by product, making tracking and managing funds easier.
- Product-specific information: Each product or sub-product has its own balance categories, which improves accuracy and transparency in managing funds.
- Improved user experience: Managers can easily see which funds are available, pending, or locked within specific product categories.
Player Tags in Unified Back Office
We’re excited to introduce the Player Tags functionality in the UBO. This feature empowers operators with a tagging system to identify and monitor player behaviors, categorize players, and support compliance processes. With tags like “High Risk” (AML), “Aggressive communication” (RG), or “Demanding” (General), teams can streamline operational workflows and improve decision-making. Key capabilities include manual and automated tagging, detailed logs, and role-based permissions.
Promotions in Player Profile in UBO
You asked, and we made it: We're introducing a brand-new feature in your Player Profile (UBO) that will make managing your bonuses and promotions even more convenient. From now on, you'll have access to all your active promotions in one place.
What's New?
- Promotions as the “orchestrator” of bonus mechanics: The new section will display a complete list of available promotions covering Casino, Sports, and Mix bonuses.
- Interactive details: Each promotion will have a “Details” option, which allows you to explore wagering requirements, conditions, and other relevant information specific to each promotion and bonus type.
This update will help you quickly access all the important details and efficiently manage your bonuses.
💳 Payments Gateway
The Payment team released Visibility Rules—Flexible Marketing and Verification Tags. This new feature aims to support the growth of our merchants by helping them manage their traffic and expand their projects in various geographical locations while maintaining complete control over the user experience.
The Visibility Rules extensions consist of the following additional filters:
- Merchant domain URL: Ability to display different payment groups according to the website URL
- Document Type, Document Verification status: Define a list of payment groups available for the players according to their document verification status
- Requisite Type, Requisite Verification status: Do you need to display specific payment groups to users with a verified email, phone, or wallet ID? These fields provide flexible configuration options to support virtually any business case.
- UTM Campaign, UTM Content, UTM Medium, UTM Source, UTM Term, UTM Rm: With UTM tags support, it is no longer a problem to configure specific payment groups' availability for players based on their marketing traffic source (UTM channels).
Benefits for our clients:
👍 Unique payment user experience tailored for specific players: payment methods' appearance can be based on the user parameters, such as:
- Days passed from the player registration
- Specific player ID
- Paid/Organic traffic
- Specific marketing traffic source tag assigned to the player
- AMS segment assigned to the player
- Registration country
- Verification status
- Specific Device Agent
- Player's currencies
- Merchant domain URL
- UTM channels
- Documents type and verification status
- Requisites type and verification status
👍 Improvement in acceptance rate and player metrics: Our clients have a simple and powerful management tool to manage the payment methods available for different player segments according to the configured conditions.
👍 Segregate players according to the set of profile parameters: The ability to define the payment methods for specific players' currency, registration country, documents, marketing channels, or verification status in seconds.
👍 Fraud mitigation: Easily manage the sensitive payment groups' availability to prevent bad actors from interacting with them.
Visibility Rules - Flexible Marketing & Verification tags
🥊 Sportsbook
Promo Code Update for iFrame Clients
📌 This update is specifically for iFrame clients.
The “Reference Codes” input source with Promo Code activations is now available for iFrame operators. A Promo Code is a unique alphanumeric code that players can use to access promotions and rewards.
How it works for players:
Players enter the Promo Code on the Promo Lobby page to receive a bonus reward upon activation. Once activated, a new promotion will appear in their list, allowing them to participate in the campaign.
Why it's beneficial for operators:
This feature enables targeted bonus offers, enhancing player engagement and retention through personalized promotions.
Custom Sport Bonus Priority Settings by Brand
The new update allows operators to configure the priorities for sports bonus checks based on specific brand requirements. This change provides greater flexibility in managing how bets are evaluated for compliance with bonus mechanics.
The current default order for checking bets against bonus mechanics is as follows:
- Bet Condition
- Bet Insurance
- Bet Collection
- Sport Bonus
To modify the bonus priority, operators must submit a configuration request that specifies the desired order for their brand.
📌 After the priority is updated, if a player is participating in an active promotion, changes in priority may result in their bets being assigned to a different activity within that promotion based on the new settings. This potential outcome should be considered when planning any changes.
Sports Top Parlays Widget Improvements
We’ve enhanced the Sports Top Parlays widget to improve both its appearance and functionality.
Ability to Create a Betbuilder from Any Tab
We designed this feature to improve the user experience by preventing errors when adding incompatible outcomes. By minimizing betting mistakes and simplifying the betting process, this feature will increase conversions.
Suppose a player attempts to add outcomes in a Parlay that would typically trigger the error message “Multiple outcomes selected and repeated from a single event” in the bet slip. In that case, these outcomes will automatically be combined in the Betbuilder instead of displaying an error, provided that they can be merged. This functionality will also apply to users who are not logged in; their outcomes will still be merged into the Betbuilder.
However, if outcomes from the same event cannot be combined in the Betbuilder, the standard error message indicating that a bet cannot be placed from a single event will be shown.
Additionally, outcomes selected in the Betbuilder tab will now be visible as selected across other tabs as well.
📌 This functionality is disabled by default but recommended for activation to reduce errors and enhance conversions.
Ability to Create a Betbuilder from Any Tab
🎰 Casino
The casino team launched a new functionality in the EVA Back Office that empowers operators to manually unlock Locked Balances. This enhancement simplifies resolving balance-related issues, providing greater control and flexibility in managing player funds.
Why this feature matters:
Previously, resolving balance desynchronization required operators to submit BI requests, leading to delays in unblocking funds. With this new tool, operators can instantly address such issues directly from the Find a Player section, enhancing efficiency and improving the player experience.
Key Capabilities:
- Streamlined Access: The new “Unlock Locked Balance” tab is available in the player profile section, making locating and managing locked funds easier.
- Support for Multiple Balance Types: Unlock funds from Locked Balances in Live Casino, Slots, and Instant Games, or manage Bonus Balances directly.
- Immediate Action: No need to rely on external processes—operators can now unlock funds within seconds.
How it works:
- Navigate to the Find a Player section and open the player's profile.
- Access the new Unlock Locked Balance tab.
- View balances for each product type, including Live Casino, Slots, and Instant Games.
- Click the Unlock button for the respective balance type and confirm the operation.
