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Hey there! Summer has moved on, but our teams have worked hard without vocations on our product updates and added some new features. Here's a sneak peek at what they've been working on.
Our CRM team has been hard at work with the journey builder, gamification tools, back-office, and content studio. Let's take a closer look!
New promotion mechanic: Choosable Bonus
A new promotion mechanic is being introduced to Journey Builder: the Choosable Bonus, also known as the Bonus of Your Choice or Bonus Menu. This feature lets you provide players with multiple promotions, but with a unique twist - the player can only choose one option from the available bonuses.
You can now create promotions that allow players to choose from a list of bonuses by combining the Multipurpose Promotion activity with the Choosable Flows gateway. Once a player selects and confirms their preferred bonus, the other options will no longer be available.
This enhancement offers a more personalized and engaging promotional experience, empowering players to choose the rewards that best suit them.
The Casino and CRM teams are excited to announce that new features are now available in Journey Builder. These enhancements will provide our clients with even more opportunities to create personalized and effective marketing campaigns. They will also allow them to tailor Cashback bonuses more precisely.
What’s new?
These updated features allow our clients to increase the effectiveness of their marketing campaigns, attract more players, and boost their activity on the platform. With flexible settings and new capabilities, they can create even more personalized offers that meet their audience's needs, resulting in more revenue.
To make journey management easier and address some communication issues more effectively, we have introduced the ability to edit content in the following communication activities of running journeys:
Managers with permission to edit settings in a published journey will automatically have access to content editing.
Once changes are made, a new content version will be created and applied for future communication sent after the journey is republished.
The system will display the last content version date, the author, and the version number, which will be logged for each communication sent to a player and shown in the Journey Log.
Get ready for an exciting update in Journey Builder - the Campaign Connector activity now acts as a seamless link between different journeys. This new feature allows you to smoothly transition players from one journey to another with minimal delays. We designed it to simplify the shift from EVA to Journey Builder while retaining your already familiar functionality.
How it is going to work:
1. Randomizer
Managers can now mark a Journey as an Empty prize for users. A special message saying "Try next time" will be shown if a user receives this prize. The content of this message can be edited.
2. Tournament's Quests Copy
Managers can now easily duplicate Quest Periods when copying a Tournament, making the setup process more efficient. More details about Tournaments and Quests are available.
3. Show Gamification Entities to Non-Logged-In Users
Non-logged-in users can now access selected content on the Gamification Page. Managers can choose which content is visible to non-logged-in users for each feature, except for Avatars and personal statistics.
We're excited to share an update to Salesforce's notification settings management. You can now conveniently find these settings under a dedicated tab on the Contact page. You can quickly turn notifications on or off from this tab as needed. We hope it streamlines your experience with Salesforce.
Deposits & Withdrawals
We have added a new condition type for Deposits & Withdrawals, which allows the system to track user withdrawals and deposits as changes in balance, not just positively. This helps in reducing fraud. For more information, please refer to our Knowledge Hub.
Players section filter update
Based on your requests, we have improved the filter in the Players section of CRM BO, making it easier for managers to filter by the Completed + Collected condition.
Over the past few sprints, our team has been focused on expanding regulatory features. We’ve successfully launched a range of Responsible Gambling tools and other regulatory enhancements, including:
In addition to these regulatory updates, the UBO is progressing on schedule with the following:
Introducing language-based targeting for CMS pages and widgets. You can efficiently target specific languages using the new Display Option setting. This feature enables you to tailor content based on the language chosen by the player, allowing for effective content segmentation. It's a game-changer for Global Brand clients, as it enables a single brand to offer diverse CMS content tailored to the language preferences of their players.
When a bettor receives a bonus but lacks sufficient funds to cover the required deposit amount fully, we will temporarily lock their available balance. The full deposit amount will be held as locked funds, and once the bet is settled, the locked balance will be restored to the required amount. This enhancement guarantees that bonuses are granted even when funds are low, leading to a reduction in support requests.
We have updated the REA in the activity setting to enable the launch of promotions with specific conditions. Now, it's possible to incentivize the use of BetBuilder by setting requirements such as using a Freebet on a bet with at least one BetBuilder outcome on soccer matches with odds from 1.5 or placing 3 Parlay bets with at least one BetBuilder outcome on cricket and/or soccer to earn a Freebet of €20. These improvements will enhance our promotional capabilities and drive engagement with BetBuilder.
That's all that we have for today. Stay tuned for more, and ask any questions in the comments section below.⬇️⬇️⬇️
If your platform isn't getting updated regularly, it's time to make a change. Get in touch with us to discuss ways to keep your iGaming business running smoothly with top features under the hood.