“Trade Wild, Trade Anything” Marketing Campaign Was Nominated for Two Industrial Awards


3 minutes to read

Yaroslava Romaniv
Yaroslava Romaniv

Head of Marketing Communications

🏆 GR8 Tech’s marketing campaign “Trade Wild, Trade Anything” has been recently nominated for the SiGMA World Africa Awards 2024 and SiGMA Eurasia Awards 2024.

The campaign stands out as a trailblazing initiative in the competitive landscape of sportsbook providers. The bold idea behind this campaign is rooted in the promise that GR8 Tech can trade any sports content, pushing the boundaries of conventional offerings and embracing the unconventional.

The advertising for this campaign incorporates a gamification element, adding an exciting layer to the marketing strategy. It illustrates that operators can choose any content for their sportsbook, much like a player selects a character in a game. This innovative approach transforms the content selection process into a dynamic and engaging experience. Whether it’s cock fights, American football, or ostrich races—GR8 Tech boldly declares they can trade anything.

This gamified aspect sets the campaign apart and taps into the spirit of adventure and choice that resonates with a diverse audience. By presenting the sportsbook as a platform for limitless possibilities, GR8 Tech positions itself as the preferred partner for those seeking a unique and personalized content experience.

Viktor Ishkov, Head of Global Marketing and Strategy
Viktor Ishkov, Head of Global Marketing and Strategy

During Q4 of 2023, the campaign made a significant impact, evidenced by a threefold increase in the CTR, underscoring the effectiveness of GR8 Tech’s approach in capturing the attention and interest of the target audience.

GR8 Tech’s “Trade Wild, Trade Anything” campaign is not just about sports; it’s about empowering clients to dream big and create content that defies expectations. By embracing the unconventional and delivering on its promises, GR8 Tech has set a new standard in the sportsbook industry.

✅ The voting for SiGMA World Africa Awards 2024 finalists is open until February 26, and the results will be announced on March 11, 2024. The results for the SiGMA Eurasia Awards will be announced on February 26, 2024, at the ceremony in Dubai.

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