Senior PR & Communications Specialist

About your key responsibilities and impact:

• Strategy Development: Contributing in development and leading implementation of comprehensive PR strategies to enhance GR8 Tech’s brand awareness and reputation in B2B iGaming global and target markets;
• Go-to-Market PR strategies: Developing and executing PR strategies, roll-out plans and implementing communication activities for entering new target markets; building and to running sustainable project teams (internal and external) in order to achieve target KPIs for each region;
• Innovative Projects and Earned Media: The Senior PR Manager should generate informational occasions and create special and/or multimedia projects to enhance the company’s visibility and engagement within the industry;
• Personal Brand PR for Executives: Developing and implementing PR strategies to build and enhance the personal brands of GR8 Tech’s executives, positioning them as thought leaders in the iGaming industry; Managing their media presence, securing speaking opportunities, and creating content that highlights their expertise;
• Media Relations: Building and maintaining strong relationships with industry media, journalists, and influencers to secure positive coverage and manage media inquiries;
• Content Creation: Overseeing the creation of high-quality press releases, articles, thought leadership pieces, and other PR materials;
• Event Management: Planning and executing PR initiatives around industry conferences where GR8 Tech is represented. Managing the participation of executives, coordinating their speaking engagements, and organizing related promotional activities;
• Crisis Management: Developing and implementing crisis communication plans to protect and defend the company’s reputation;
• Sponsorship: Managing PR activities related to sponsorships;
• Collaboration: Working closely with marketing, sales, and product teams to ensure PR strategies align with overall business objectives;
• Monitoring and Reporting: Tracking and analyzing PR campaign performance, providing regular reports and insights to senior management.

Essential professional experience:

• Minimum of 5 years of experience in a PR role, preferably within the B2B technology or iGaming sectors;
• Bachelor’s degree in Public Relations, Communications, Marketing, or a related field;
• Excellent written and verbal communication skills;
• Strong media relations and networking abilities, in iGaming industry would be a plus;
• Proven track record of successful PR campaigns, iGaming cases — a big plus;
• Ability to manage multiple projects simultaneously and meet tight deadlines;
• Strategic thinking and problem-solving skills;
• In-depth understanding of the iGaming industry and B2B market dynamics;
• Upper Intermediate+ English level.