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Undefeated Ukrainian Boxer Oleksandr Usyk Becomes Parimatch’s First Responsible Gambling Project Ambassador


(20 September 2021) — The absolute world heavyweight boxing champion and gold medal-winner of the 2012 Olympics, Oleksandr Usyk, joins Parimatch brand as the first-ever Responsible Gambling Project ambassador.

Willpower, intrinsic motivation and self-control are the key elements for victory. The same goes for gambling: it is important to stay mindful while gambling, to understand that this is just a way to have fun and get positive emotions, and you can always pause if necessary. This is what I mean by responsible gambling. Therefore, I join the initiative of Parimatch, which will raise the awareness of players about the principles of fair, responsible and transparent gambling.

Oleksandr Usyk, world heavyweight boxer

Usyk’s victories were made possible by hard training, a fighting strategy, and a cool head. All these aspects allow him to win and enjoy boxing. Gambling is also about enjoyment, and just like in boxing, a cool head helps you to avoid defeat.

Parimatch brand follows global trends in developing responsible gambling principles and provides the tools necessary to help players make liable and considered decisions. Parimatch also plans to conduct educational events for clients and raise awareness about gambling in the community.

As market leaders in the CIS and a responsible business, we are championing the move towards responsible gambling. Our team will advance Responsible Gambling Project in development, analytics, and communication with clients. We are confident that the partnership with Oleksandr will take our initiatives to a new level and help Parimatch spread knowledge about responsible gambling among players worldwide.

Maksym Liashko, co-CEO at Parimatch Tech

About Parimatch Tech

Parimatch Tech is an international product company that develops the Parimatch brand. Established in 1994, Parimatch has grown from a retail bookmaker into an entertainment platform represented on four continents and in more than ten countries. The company's main office is located in Limassol, Cyprus, with development centres in Ukraine, Cyprus, Armenia, and Belarus.

 The company promotes Parimatch brand's fighting spirit through a vibrant team of ambassadors. Parimatch’s roster of champions includes MMA superstar Conor McGregor, UFC fighters Petr Yan and the Shevchenko sisters; a famous former brand representative is the legendary king of the boxing ring, Mike Tyson. Parimatch has concluded partnership agreements with football clubs such as Chelsea, Juventus, Leicester City, Everton, Aston Villa, Brighton, Southampton and works with several sports federations.

Parimatch Tech is actively developing its esports proposition, providing esports fans with a wide range of betting events. The Parimatch brand is the title sponsor of the esports organization Virtus.Pro. Also, Marcelo David' Сoldzera' is the global brand ambassador in esports.

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