Middle PPC Specialist

About your key responsibilities and impact:

• Taking full ownership of media channels, including Meta, LinkedIn, Google, Bing, and DSP platforms;
• Collaborating with the Marketing Manager to understand campaign goals, target audience, and KPIs;
• Researching and analyzing market trends, competitors, and audience behavior to inform media buying decisions;
• Developing comprehensive media plans aligned with campaign objectives and budget constraints;
• Developing and managing media budgets, ensuring efficient allocation of funds across various channels;
• Executing media buying strategies across digital channels, implementing targeted and data-driven ad placements to maximize reach and engagement;
• Monitoring and analyzing the performance of media campaigns using relevant analytics tools;
• Generating regular reports on campaign performance, providing insights and recommendations.

Essential professional experience:

• Proven experience in media planning and buying, preferably in an advertising agency or a similar role;
• Experience with B2B marketing is a strong plus;
• Proficiency in using digital advertising platforms such as Google Ads, Facebook Ads Manager, LinkedIn Ads, and others;
• Ability to analyze and interpret data using analytics tools (e.g., Google Analytics, Facebook Analytics) to measure campaign performance and make data-driven decisions;
• Strong negotiation skills and the ability to build and maintain relationships with media vendors;
• Familiarity with media planning tools and analytics platforms;
• Excellent communication skills and the ability to present complex data clearly and understandably;
• Analytical mindset with a focus on data-driven decision-making;
• Attention to detail;
• Critical thinking skills;
• BSc/BA in Marketing, Advertising or related field is a plus;
• Upper-intermediate English is required.