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Parimatch Strengthens Its English Premier League Presence, Securing Partnerships with Six Clubs


The global tech and betting brand expands the roster of its English football club partners, covering 30% of the league. Signing deals with Chelsea, Aston Villa, Brighton & Hove Albion, and Southampton whilst extending contracts with Everton and Leicester City.

September 13, 2021 - Parimatch, an international tech and betting brand, signs a new three-club agreement involving English Premier League teams: Aston Villa (Aston, Birmingham), Brighton & Hove Albion (Brighton and Hove), and Southampton (Southampton, Hampshire).

The company signed agreements with the clubs on August 21, 2021. The contracts cover multiple offline and digital rights, tickets & hospitality, club merchandise, exclusive access to club assets, and much more.

The agreements also include several exciting upcoming joint projects, advertisements, and giveaways.

The agreements with the three clubs closely follow Parimatch's recent partnership announcement with Chelsea and further boosts its presence in one of the world's strongest leagues. With Aston Villa, Brighton & Hove Albion, and Southampton, Parimatch is now one of the few betting brands to have multiple club partnerships among Premier League clubs.

Aside from three new club signings, the global company has official marketing agreements with Chelsea, Leicester City, and Everton.

Our determined expansion into global sports propositions is the subject of huge pride to everyone at Parimatch Tech. With the addition of these three great football clubs to our portfolio, we can say that, as of now, 30% of the English Premier League shares our values and our spirit. We are glad to be partnered with these clubs and are excited to utilize the upcoming opportunities these ventures present mutually. Parimatch is in awe of the clubs' great history and hopes to contribute to their success in the coming years. We are also honored to have Chelsea, Everton, and Leicester City by our side, and can't wait to see our partners on the pitch -- showing their passion for football and, naturally, winning.

Roman Syrotian, co-CEO at Parimatch Tech

This is an exciting announcement for the club, bringing onboard an international brand like Parimatch who match our growth ambitions. This partnership will enable us to bring even more opportunities to our fans, and we look forward to what we can achieve together.

Nicola Ibbetson, Aston Villa Chief Commercial Officer

We are delighted to welcome Parimatch as a new commercial partner. Parimatch shares our club values of being ambitious and forward-thinking, and we look forward to working with them for the season ahead.

Sarah Batters, Director of Marketing and Partnerships at Southampton Football Club

About Parimatch Tech

Parimatch Tech is an international company that develops tech and marketing solutions and provides global expansion for the Parimatch brand. Established in 1994, the brand has grown into an entertainment platform represented on four continents and more than ten countries. The company's headquarters is located in Limassol, Cyprus, with development centers in Ukraine, Cyprus, Armenia, and Belarus.

The company promotes Parimatch's fighting spirit through a vibrant team of brand ambassadors. Parimatch's roster of champions includes MMA superstar Conor McGregor, UFC fighters Petr Yan and the Shevchenko sisters; a famous former brand representative is the legendary king of the boxing ring, Mike Tyson. The company has concluded partnership agreements with football clubs such as Juventus, Leicester City, and Everton and works with several sports federations.

Parimatch Tech is actively developing its esports proposition, providing esports fans with a wide range of betting events. The Parimatch brand is the title sponsor of the esports organization Virtus.Pro. Also, Daniil 'Zeus' Teslenko and Marcelo David' Сoldzera' are global brand ambassadors in esports.

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