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Parimatch Announces a Major Partnership with Chelsea


Chelsea Football Club, the 2020/21 European champions, signs a three-year contract with the international tech & betting company.

August 9, 2021, Limassol, Cyprus — Parimatch Tech, an international product company that promotes the Parimatch brand globally and provides tech and marketing solutions in the betting and entertainment industry, has signed a partnership agreement with one of the world’s most famous football clubs, Chelsea. One of England's most successful football clubs in the modern era will become Parimatch’s partner for the next three seasons.

Parimatch will use Chelsea’s bold and ambitious brand and will utilize a wide array of digital, social, and logistical assets to create mutual branding opportunities.

Chelsea’s unique style, determination and charisma resonate perfectly with Parimatch’s passion for sport and ambition. Becoming an official partner of 2020/21's European Champions is a great thrill and responsibility. Luckily, Parimatch is all about conquering new heights and unwinding emotions, and we are so excited for the next three years that this partnership is about to bring! As our two brands are used to winning in style and striving for success, we are very confident that this partnership will bring luck, countless victories and the thrill of the game to our company, to the club, and, in turn, to the millions of football fans across the globe

Roman Syrotian, co-CEO at Parimatch Tech

Both Chelsea and Parimatch strive for greatness. We are bold, ready to innovate and, most importantly, we were both born to win. Last year was immensely successful for Parimatch as they expanded and opened new markets, while launching several game-changing projects. Chelsea also showed its excellence, becoming European champions for the second time in our history! We are excited and proud of this partnership and the opportunities it brings

Guy Laurence, CEO at Chelsea FC

About Parimatch Tech

Parimatch Tech is an international product company. Established in 1994, the Parimatch brand has grown into an entertainment platform represented on four continents and in more than ten countries. The company's main office is located in Limassol, Cyprus, with development centers in Ukraine, Cyprus, Armenia, and Belarus.

The company promotes the Parimatch brand's fighting spirit through a vibrant team of brand ambassadors. Parimatch’s roster of champions includes MMA superstar Conor McGregor, UFC fighters Petr Yan and the Shevchenko sisters; a famous former brand representative is the legendary king of the boxing ring, Mike Tyson. The company has concluded partnership agreements with football clubs such as Juventus, Leicester City, and Everton and works with several sports federations.

Parimatch Tech is actively developing the esports vector, providing eSports fans with a wide range of betting events. The Parimatch brand is the title sponsor of the esports organization Virtus.Pro. Also, Daniil 'Zeus' Teslenko and Marcelo David 'Сoldzera' are global brand ambassadors in esports.

About Chelsea Football Club

Chelsea Football Club is one of the world’s top football clubs and the reigning European champions after winning the UEFA Champions League for the second time in 2021 with a 1-0 victory over Manchester City in the final in Porto.

Founded in 1905, Chelsea is London’s most central football club, based at the iconic 41,000-capacity Stamford Bridge stadium. Nicknamed ‘The Blues’, the club lifted the Champions League for the first time in 2012 and has also won the Premier League five times, the FA Cup eight times, the Football League Cup five times, the UEFA Europa League twice, the UEFA Cup Winners’ Cup twice, the UEFA Super Cup once and the Football League Championship once, in 1955.

The 2021 Champions League triumph saw Chelsea become the first club to win all three major UEFA competitions twice following our earlier successes in the Champions League, Europa League, and Cup Winners’ Cup.  

In addition to possessing some of the world’s most recognizable players, Chelsea has also invested in its future with a state-of-the-art Academy and training center in Cobham, Surrey. Since its opening in 2007, the club has won seven FA Youth Cups, back-to-back UEFA Youth League titles in 2015 and 2016, and U18 Premier League national championships in 2017 and 2018.

The Chelsea FC Women’s team has also enjoyed plenty of success, winning the FA Women’s Super League for the fourth time in 2021. They also completed the Women’s Super League and FA Women’s Cup double in 2015 and 2018, and lifted both the Women’s Super League and FA Women’s League Cup in 2020 and 2021.

The Chelsea Foundation also boasts one of the most extensive community initiatives in sport, helping to improve the lives of children and young people all over the world.

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