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Parimatch and Juventus Continue the Partnership, Tease New Campaigns in 2022


The global tech and betting brand continues its partnership with the Turin-based legendary football club, and looks back at the successful year of prior cooperation.

September 16, 2021 -- Juventus Football Club, one of the world’s most famous teams, and Parimatch, the international tech, and betting brand, mark the first year of a successful partnership. As the new Serie A season 2021-2022 kicked off on August 21st, Juventus and Parimatch aim to create new exciting campaigns as part of the partnership deal.

Our first year of partnership with Juventus was a tremendous success, and we can’t express how much fun and excitement working with this iconic team brought to Parimatch. Being a partner to a legendary club with over 120 years’ worth of history is an honor, and as our second year of mutual work begins, we can’t wait to launch several powerful campaigns together. I am sure Juventus fans will be as excited as we are, as Juventus and Parimatch are ready to create even bolder and more entertaining digital and offline experiences than before. Stay tuned!

Ivan Liashenko, CMO at Parimatch Tech

One of the notable global campaigns launched in partnership between the legendary club and Parimatch brand aired this March when top Juventus players starred in an international video ad infused with Parimatch’s yellow electric impulses. The video was shot and produced in 2020 with strict adherence to COVID-related limitations and proved to be a worthy and refreshing creative challenge both for the Juventus and Parimatch teams.

The TV spot featuring Juventus stars was shot by directors Andrei Copots and Macar Severin, representing the Ukrainian production company Electric Sheep Film. The video campaign was a huge global success, engaging with millions of Juventus fans across the globe.

2021 was one of the most successful years for the Parimatch brand in terms of new partnerships and deals. For instance, the tech company signed or prolonged the deals with six English Premier League clubs (Chelsea F.C., Everton F.C., Leicester City F.C., Southampton F.C., Aston Villa F.C., and Brighton & Hove Albion F.C.), securing a strong presence in the league and covering 30% of them in England’s top football championship.

About Parimatch Tech

Parimatch Tech is an international product company that develops tech and marketing solutions, together with providing global expansion for the Parimatch brand. Established in 1994, the brand

has grown into an entertainment platform represented on four continents and in more than ten countries. The company's main office is located in Limassol, Cyprus, with development centers in Ukraine, Cyprus, Armenia, and Belarus.

The company promotes the Parimatch brand's fighting spirit through a vibrant team of brand ambassadors. Parimatch’s roster of champions includes MMA superstar Conor McGregor, UFC fighters Petr Yan and the Shevchenko sisters; a famous former brand representative is the legendary king of the boxing ring, Mike Tyson. The company has concluded partnership agreements with football clubs such as Juventus, Leicester City, and Everton and works with several sports federations.

Parimatch Tech is actively developing the esports vector, providing esports fans with a wide range of betting events. The Parimatch brand is the title sponsor of the esports organization Virtus.Pro. Also, Daniil 'Zeus' Teslenko and Marcelo David 'Сoldzera' are global brand ambassadors in esports.

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