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Viktor Ishkov

Viktor Ishkov

Chief Marketing Officer

Victor’s responsibility is to develop and execute a comprehensive marketing strategy to drive the company’s products and services to success. This includes overseeing all aspects of marketing, from market research and competitive analysis to branding, advertising, and customer acquisition. His role involves identifying target markets, creating and managing marketing campaigns, building and nurturing partnerships, and utilizing data and analytics to make informed decisions.

Career

Viktor has over 18 years of experience in marketing, with hundreds of successful projects in advertising, promo, direct marketing, and digital.

Viktor’s career in advertising started at Ogilvy in the role of an account manager, and in 7 years, he worked his way up to managing director. With the participation of Viktor, Ogilvy became “Agency № 1” in the ranking of professional reputation in Ukraine in 2011 and was awarded in the category “Agency of the Year” in Ukraine for four years in a row in 2010, 2011, 2012, and 2013. In 2012, Ogilvy received the award for “The Most Effective Agency in Europe” according to Effie + Warc, became the winner of 4 Cannes diplomas in the categories of Film, Promo&Activations and Direct and Digital, as well as won the Effie Grand Prix in 2014.

In 2014, the position of CEO of BBDO Ukraine became the next stage in Viktor’s career. From 2014 to 2021, the company was included in the TOP-3 professional reputation rating in Ukraine every year. Since 2015, the company has been awarded the “Marketing and Creative Agency of the Year” category for several years in a row in terms of the overall rating of creativity and efficiency indicators. In 2021, BBDO Ukraine was named the best international marketing company in Ukraine.

With Viktor holding a managerial position, the company has received more than 30 Effie awards for effective marketing solutions, including 2 Grand Prix, as well as more than 100 local and international creative awards.

The list of the agency’s clients included international companies and brands, such as Mars, VISA, InBev, Pepsi, and Bayer, as well as the largest local brands of Eldorado, Nemiroff, Silpo, and more than 50 others.

In 2017, Viktor became the Regional General Director of BBDO Ukraine and Central Asia. In Kazakhstan, Viktor has assembled an international team that has also achieved significant results in finance, customer relations, and creativity. Over three years, the profit margin increased by 30%, and the revenue grew by 107%. Under his leadership, BBDO became the second agency in Central Asia — the highest result for ten years of operating in the region.

Since 2012, he has been a columnist for the print version of Forbes magazine for several years.

Education

Viktor has a master’s degree in electrical engineering from the National Technical University of Ukraine.

He also graduated from Harvard Business School with a degree in management.

While working at Ogilvy, Viktor completed a management development program in marketing communications and creative industry management.

Hobbies

Water sports, non-tourist travel (50+ countries), business literature, and electronic music—Viktor has amassed a collection of over 500 vinyl records.

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